Valerie Jennings, CEO of JSMM, Joins National Board of Directors for Pet Partners, the Nation’s Leading Therapy Animal Nonprofit


Photo Source: Pet Partners

Valerie Jennings, CEO of JSMM, joined the national board of directors for Pet Partners last November. A fellow board member reached out to Jennings to help Pet Partners get its brand and messaging positioned across social media to engage activists and raise funds.

Jennings is an avid supporter of animals and grew up in Iowa with many pets. Her experiences in her career and personal life have led her to the Pet Partners board where she joins many other charismatic leaders, including board members from Nike, PetSmart, Experian, Wyndham Vacation Ownership and many more.

Jennings said, “My fondness for pets started as a kid, and now I’m sharing those loving experiences with my daughter through the two dogs we have at home. Animals have provided so much happiness in my life and it’s rewarding to see these animals provide therapy for individuals facing their own health challenges, disabilities and trauma. It’s a miracle a program like Pet Partners exists and I’m thrilled to be a part of it.”


One of the trained animals in Pet Partners’ animal therapy program. Photo source: Pet Partners

As a rape survivor, Jennings connects deeply with the organization because she has a great appreciation and understanding of using animal therapy as a means to heal. Jennings brings in a vast amount of knowledge and passion for marketing and social media to the table. She hopes to use her skills, talent and voice to impact this organization she cares so much about.

Jennings said, “I will be applying my best practices that I have learned while running a digital marketing agency, as well as my knowledge in the cause marketing space. I will be helping Pet Partners understand how to amplify their online fundraising and branding strategies as well as shaping a new online voice via social media marketing.”

Pet Partners is the national leader in demonstrating and promoting animal-assisted therapy, activities and education. Nearly 40 years since the organization’s inception, the science that proves these benefits has become indisputable. Today, Pet Partners is the nation’s largest and most prestigious nonprofit, registering handlers of multiple species as volunteer teams providing animal-assisted interventions.

To learn more about Pet Partners, visit its website here.