Valerie Jennings Speaks Out About Work, Motherhood And Love

Valerie Jennings, CEO of JSMM, chatted about social media, her role as a thought leader in the industry, balancing the role of mom and entrepreneur and more. Take a look below!


Why do you love social media?

Social media is constantly changing and so am I. I feel empowered to be part of an industry that revolutionizes the way we market and connect with others and look forward to how these changes impact my businesses.

What does it take to maintain your position as an industry influencer?

I think it takes a ton of work but it’s worth the investment. I couldn’t see myself doing anything else. If being an entrepreneur for about 11 years means riding out a wave of highs and lows but somehow finding peace in the storm: I’m good with it. I’m blessed to be part of it.

How does it feel to be a mom and an entrepreneur?

It’s tough. Each day is something new and interesting. Alexa is a big part of my career because she pushes me to be better than I was yesterday. I spend as much time with her in the morning, after school and weekends. Without her smiling face staring at me in the morning, I don’t know how I would be motivated to read over a hundred emails before breakfast.

Tell us something very few people know about you?

I’m dying for a great date. If I could put as much energy as I put into my career and family, I would be a very happy woman! No time for dating or playing is not easy. I’m looking for Mr. Right!

Why do men make more than women still? Do you see this changing?

I don’t care what men make as long as they respect me in my industry. Men can make whatever they want and I will do the same. Life is fair when you break all of the rules and play your own game.

What would you say to your younger self?

Get busy working so you can have fun playing.