A Virtual Reality Preview for 2017 and Beyond for Brands
Digital marketing has seen a massive boost in the past few years with the rise of mobile video, and now, virtual reality (VR) is expected to take that boost even further. The immersive nature of VR is by far its biggest selling point, so it’s only natural that it would be one of its biggest influences in the digital marketing space.
According to Forbes, VR is forcing brands to think big by modeling their content to interactively demonstrate product attributes, features and functionality. Even forms of content like interviews, tutorials and demonstrations will need to be framed for a user “in” the experience. This will also lead to more in-depth forms of user engagement.
That said, high tech doesn’t always equate to popular tech. If virtual reality is to become more than a fad, it needs to surpass its current pool of early adopters. However, with VR technology costs falling, VR is looking more like an affordable reality for consumers this year and into 2017. But for virtual reality to gain a foothold in the homes of millions of people, like how smartphones are now entrenched in our society, for it to really have a chance of being ubiquitous, it has to dramatically impact regular folks’ daily lives.
To that end, 2017 is almost upon us and it’s already shaping up to be a make-or-break year for the VR space. Here are some awesome and inventive new trends that according to Bilal Ahmad of Tech Maish, just may willpower virtual reality into our future lives.
Google’s announcement about its Daydream VR has already reverberated enough of the tech industry that non-techie folks have heard about it. Its launch is Google using its weight towards the seemingly rudderless virtual reality releases of other companies like Oculus Rift, Gear VR, and HTC Vive. Google’s Daydream VR platform has given VR not only the revolutionary technology, more importantly; it’s plainly trying to imbue aesthetics to it. Together with the sweet release of the Pixel phone, which has overwhelmingly received raved reviews, this headset’s tandem with the Pixel gives it more than enough tech credence.
Affordable VR Headsets In 2017
VR headsets are set to arrive at lower price points in 2017. This year, we’ve seen the rise of large tech giants like Microsoft’s HoloLens, the partnership between Facebook and Oculus and the HTC Vive. We might not be able to afford their offerings at the moment. But now that we’re assured that VR isn’t going to be dominated by a monopoly, expect that the race towards who’s going to deliver a more affordable VR headset is next.
Microsoft recently declared $299 as the price masses can expect to buy mixed reality headset soon. Windows 10 is proving to be the biggest bet Microsoft has made since they decided to launch their operating system with a graphical interface. They certainly seem to be betting big that VR, might be where our next desktop would be.
PlayStation VR is a gaming platform that’s available to us currently. With it, people can experience the most immersive games in a way where it can take advantage of the technology by far. Entertainment is a no-brainer use case for VR since it’s obviously the next big leap to entertainment next to 3D and motion sensing technologies we’ve released the past years.
VR Increases Demand for Tech Developers
With projected industry revenue swelling to over $120 billion in the next four years, according to finance experts, virtual reality is starting to appear constantly in job boards. Forbes.com has noted that the difference between today’s VR related job-search trend and two years ago is a staggering 800% increase.
Recruiting companies are clamouring for developers who can help develop 3D games, apps, movies, etc. They need to be able to create as close to real-world environments as possible. Because of the challenges, a single project’s completion demands many disciplines to work together. Some of the most sought-after jobs in this lot are Unity developers, VR game engineers, VR sound effects specialists, UX/UI Designers.
Much like how smartphones have opened the floodgates for all kind of technology to penetrate our daily lives this past decade, virtual reality will likely bring the next wave of techs to our homes. Right now, almost everyone on the planet has a modern phone, meaning its market is already saturated. The aforementioned trends above are solid indicators that the virtual reality industry may very well be the home of the next awesome innovations in 2017.