Visual Storytelling Brings B2B Tech Brands to Life
“Visual storytelling” may be a new concept to many B2B tech brands, but the concept of using visuals in marketing is anything but new. The website MindTools reports that 65 percent of the population considers themselves visual learners and marketers know from experience that visuals are some of the widest shared content across social media. Furthermore, the human attention span is now just 8 seconds - shorter than that of a goldfish - giving brands even more reason to embrace digital storytelling as a marketing tool.
To get the most out of your visual storytelling, combine relevant images with testimonials, quick statistics and quotes from company executives. From acquisition to conversion, persuasive imagery speaks to users on a deeper level than text. Instead of explaining to users why your product or service is necessary and applicable, visual storytelling is your chance to show them.
We know that visuals are great, but many B2B tech brands still struggle with utilizing visual storytelling. Even visual social media channels like Instagram are now being utilized by tech brands like Microsoft and GE because of its ability to quickly show statistics, success stories, quotes and business inspiration.
According to an infographic from PR News:
- Social media posts with visuals deliver 180 percent greater engagement
- Articles that contain images get 94 percent more views than articles without
- Users clicking on photos of real people are 200 percent as likely to convert to a sale
- Video is 53 times more likely to generate a first page Google ranking
And visuals are great for more than just generating engagement. They help your audience remember the content longer, making a conversion in the future more likely.