What’s Voice Search & How to Use it for SEO
Artificial intelligence is changing the way people find information. Through voice search devices such as Amazon’s Alexa, Apple’s Siri and Google’s voice search system, information is delivered conveniently without a press of a button. According to Hubspot, by 2020, half of all searches will be voice searches. Voice search is making marketers think about SEO and content. In order to stay relevant, marketers need to adjust their SEO strategies to be AI and voice search compatible.
Voice search is conversational. People speak differently than they type, so voice search SEO needs to conform to a conversational speech pattern. Forbes suggests using tools such as Rank Tracker to help you do this. Rank Tracker allows you to type in keywords and then helps you develop language with natural speech patterns rather than shot keywords.
Formulate long-tail keywords ito benefit from voice search. Short keywords are becoming less relevant in voice search. When searching for something manually online, you wouldn’t ask a wordy question, you would type in short key phrases. With voice search, people ask questions and are naturally, conversationally engaged. Long-tail keywords are necessary for voice search because of this.
According to Forbes, SEO long-tail keywords need to be detailed. Instead of just saying “furniture,” you need to add descriptive, even frilly words, to identify this furniture such as “modern art deco-inspired low sofa.” Descriptive, long-tail keywords are necessary for voice search.
Mobile is a must for voice search. Search Engine Land reports that over half of all Google searches come from mobile. Marketers need to understand that mobile comes before desktop since mobile devices are readily accessible which means having voice search on your phone makes it very convenient.
Voice searches are the real deal and are here to stay. Google says that 55 percent of teens and 40 percent of adults use voice search every single day. Voice search is growing rapidly because of its convenience and usability. Create your SEO strategies to align with voice search to help your brand and company thrive with this newer marketing tactic.