Why Automotive Dealerships Should Advertise On Facebook
For years, newspaper ads and trade magazines helped automotive manufacturers and their vast network of dealerships move vehicles from the showroom to buyers’ home garages. Today, the rate of digital proliferation into every facet of our lives means this that traditional way of reaching potential buyers is no longer effective. Read on as we detail how Facebook recently began rolling out updates to its dynamic creative ads platform for automotive dealerships, giving them a lead-gen feature to feed leads directly into their CRM systems.
There are approximately 1.71 billion monthly active users on Facebook, according to Brandwatch. That’s nearly one out of every four people on the planet! Americans, specifically, spend 22 percent of their mobile internet usage time on Facebook. Those numbers alone are reason enough to advertise on the world’s most popular social network.
Facebook’s Dynamic Creative
Launched in 2017, Facebook’s dynamic creative is a tool in the updated Ads Manager that automatically delivers the best combinations of an advertiser’s creative assets. According to Facebook, it works by finding the best ad creative combinations by taking the components of an ad (images, videos, descriptions, titles, CTAs, etc.) and running different combinations of these assets across audiences, ensuring a user’s audience is always served the best performing creative.
How Dynamic Creative Benefits Automotive Dealerships
Facebook recently began rolling out updates to its dynamic creative ads platform for automotive dealerships, giving them a lead-gen feature that feeds leads directly into a given dealership’s CRM system.
Specifically, the updated ad product allows auto advertisers to upload vehicle lists and include vehicle details like the make, model, year, price, mileage, trim and vehicle location. This update further refines the ad product, giving dealerships more control over the ad’s lead generation options.
According to Marketing Land, the ads, which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-gen form, will now send the leads directly to a CRM system so that a sales representative from a dealership can follow up with the intending buyer. Facebook says the new ads will help dealerships create more locally relevant ad campaigns for available inventory.
From seasonal sales to custom events at your dealership, having a Facebook advertising strategy in place can help boost visibility and generate interest among auto intenders looking to purchase a new or used vehicle.
Simply put, if you’re an automotive dealer and you aren’t advertising on Facebook, you’re missing out.