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KC Wellness Client Interview

* A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the owner and president at KC Wellness Center, a private medical practice. We’re in the business of wellness medicine, focusing on integrative medicine, hormones, nutrition, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JSMM?

We were looking for marketing help to acquire new patients.

SOLUTION

What was the scope of their involvement?

JSMM provided digital marketing services for us. They were initially only handing out social media, but they did such a good job that we expanded the engagement. Their team created and posted the content for us on Google and other social media channels. They send proofs before posting the content, but I often tell them to post if they don’t hear from me within 24 hours of receiving the proof.
We only had a base website to start and eventually had their team also built out our site. From there, they provide SEO, blogging, content development, and PPC services. At times, they also provide print ads for magazines and write press releases.

What is the team composition?

We work with four members of the JSMM team. My main points of contact are Valerie (CEO & Founder) and Audrey (Social Media Coordinator).

How did you come to work with JSMM?

I did some research on our competitors and found that JSMM has developed a few of their websites. I contacted and interviews them, along with a few other companies. The other companies were not local, which did play a role in my decision. I also liked JSMM’s past work, so I decided to work with them.

How much have you invested with them?

We have invested between $180,000–$200,000.

What is the status of this engagement?

Our ongoing engagement began in January 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

JSMM sends me regular reports that show me engagements, views, clicks, and more. The real key metric is getting new patients in the doors. We ask patients how they found us and about 90% of our traffic has come from their digital marketing efforts.

How did JSMM perform from a project management standpoint?

They have excellent project management skills. I talk with Valerie 3–4 times a week to stay caught up. She often goes over the reports with me to see how we’re feeling about our patient flow. JSMM is very autonomous and handles all project management internally.

What did you find most impressive about them?

JSMM drives results. Every time they come up with a new idea that we chose to explore, we see a positive result.

Are there any areas they could improve?

No, I’m very happy. I’ve gotten a great return on my investment.

Do you have any advice for potential customers?

I recommend working with JSMM. They’re very familiar with the space we’re in, they know all the tips and tricks.