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20 May Top Influencer Marketing Trends of 2019

As influencer marketing grows to become one of the leading social media outreach strategies for digital marketers, it is crucial for brands to evolve with the changing trends. The following five key trends are predicted by Forbes to be game-changers in the influencer marketing arena….

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16 Apr Keeping Marketing Human in the Age of Automation

Artificial intelligence tools that write emails and social media posts. Chatbots that answer questions and engage in conversation. Software that analyzes data and modifies tactics accordingly. With the growing number of MarTech tools available to marketers in the age of automation, marketing opportunities are seemingly…

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09 Apr 5 Ways Artificial Intelligence Boosts Marketing

Among the many MarTech tools available to marketers today, artificial intelligence is one of the most prominent. AI is the development of computer systems that can perform tasks typically done by humans — such as creating content, recognizing speech, analyzing data and making decisions based on…

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04 Apr How to Build A Marketing Technology Stack

Martech — the blend of marketing and technology — is a hot topic right now. With emerging technologies come new marketing possibilities: Instagram campaigns, automated responses, computerized content analysis, and more. Companies everywhere are trying to leverage these new technologies to meet their marketing objectives….

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04 Mar Let Us Tell You A Story: Original Content

Promotional content has flooded social media platforms like Facebook, Twitter and Instagram over the years. Additionally, new ad products across digital channels has generated a lot of noise, reducing engagement rates, and in some cases, ad blocking by users. As a result, it’s important to…

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04 Mar Video Interview with CEO Valerie Jennings: The Future of Marketing Technology, Artificial Intelligence & Automation

  The use of artificial intelligence and machine learning is being adopted across industries and has made its way into our lives. Early adopter and CEO Valerie Jennings recognizes the impact marketing technology such as artificial intelligence, VR/AR, machine learning and more is having on…

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