Valerie Jennings, CEO of Jennings Social Media & MarTech (JSMM), has been named a 2020 Marketer of the Year finalist by DMN. Honoring the most innovative strategies and platforms in marketing today, the DMN Awards recognize exemplary and innovative use of data, strategy, and…
Our CEO, Valerie Jennings, recently participated as a panelist speaker during the Gardner Edgerton Chamber of Commerce Third Annual Women in Business Breakfast. The sold-out event was designed to celebrate and share business experiences from some of the most experienced women in business. Additionally, it…
OVERLAND PARK, KAN. — Jennings Social Media & MarTech (JSMM) exceeded industry growth benchmarks in Q2 – Q3, pacing at 16% versus national benchmarks at 7.2%. Additionally, the company rebranded and changed its name from Jennings Social Media Marketing to Jennings Social Media &…
Our agency takes pride in supporting different philanthropic organizations and helping out in our community. On Aug. 11, we had the opportunity to exhibit at the Touch-a-Truck event at the Overland Park Convention Center. Touch-a-Truck lasted from 9 a.m – 4 p.m and the…
Our CEO, Valerie Jennings, weighed in on some emerging trends, challenges and opportunities surrounding marketing technology. According to Valerie, marketing and technology are interconnected. We cannot do our jobs as marketers without using technology. The idea of MarTech is simple but how it’s implemented…
According to Hubspot, 74% of companies identify lead conversions as their top priority. Meanwhile, 65% of businesses say lead generation and traffic is their most significant challenge. Today, more than ever it’s important to analyze your leads. The types of leads vary across the…
Understanding the difference between a performance-driven agency and a brand awareness agency is imperative to making sure you’re getting the most out of your marketing strategies. A performance-driven agency focuses on generating leads while brand awareness agencies focus on expanding the brand. Which is…
We have been embracing MarTech for years as an early adopter agency. While the technology continues to evolve, so do we. Our agency’s team prides itself on being cutting edge, testing many products and software programs on a regular basis to drive leads, engagement and…
As influencer marketing grows to become one of the leading social media outreach strategies for digital marketers, it is crucial for brands to evolve with the changing trends. The following five key trends are predicted by Forbes to be game-changers in the influencer marketing arena….
Artificial intelligence tools that write emails and social media posts. Chatbots that answer questions and engage in conversation. Software that analyzes data and modifies tactics accordingly. With the growing number of MarTech tools available to marketers in the age of automation, marketing opportunities are seemingly…