Martech — the blend of marketing and technology — is a hot topic right now. With emerging technologies come new marketing possibilities: Instagram campaigns, automated responses, computerized content analysis, and more. Companies everywhere are trying to leverage these new technologies to meet their marketing objectives….
Promotional content has flooded social media platforms like Facebook, Twitter and Instagram over the years. Additionally, new ad products across digital channels has generated a lot of noise, reducing engagement rates, and in some cases, ad blocking by users. As a result, it’s important to…
The use of artificial intelligence and machine learning is being adopted across industries and has made its way into our lives. Early adopter and CEO Valerie Jennings recognizes the impact marketing technology such as artificial intelligence, VR/AR, machine learning and more is having on…
If you could simply ask a question aloud and have the answer delivered as if by magic (or very smart robot), why wouldn’t you? It’s not magic, but that’s about the gist of voice search technology, and consumers are all over it. While consumers…
As we head into one of the busiest marketing seasons of the year, new technology and innovative techniques are changing the holiday marketing landscape. This season, it’s all about mobile. Mobile is driving 60 percent of e-commerce traffic this year, up from 34 percent last…
Virtual reality (VR) is on its way to becoming one of the biggest changes to the marketing landscape in the last decade. According to Forbes, by 2020 a third of global consumers will be expected to be using virtual reality. This opens up a world…
With bright sunshine, balmy temperatures and sparkling seas, it’s not hard to imagine why tropical real estate and tourism is a flourishing market. Jennings Social Media & MarTech has had an eye on this beat for several years, working with many real estate/tourism clients, and…
The team at Jennings Social Media & MarTech + Viral Bolt Media is proud to announce that Valerie Jennings, our founder and CEO, has been named a 2018 Direct Marketing News Top 40Under40 Honoree! These prestigious awards are designed to recognize digital marketing leaders who…
As marketers gather more data on how different nuances impact their strategies, the tools they use to conduct business to the ways they communicate information are constantly evolving and growing. One digital marketing medium that has grown in popularity over the decades is email. With…
By 2020, 85 percent of customer-business relationships will be forged exclusively through technology. That’s not all — a huge portion of these relationships will take place on messaging apps, where businesses can both provide lightning-fast customer service and drive sales. Business owners can stay ahead…