Our CEO, Valerie Jennings, weighed in on some emerging trends, challenges and opportunities surrounding marketing technology. According to Valerie, marketing and technology are interconnected. We cannot do our jobs as marketers without using technology. The idea of MarTech is simple but how it’s implemented…
According to Hubspot, 74% of companies identify lead conversions as their top priority. Meanwhile, 65% of businesses say lead generation and traffic is their most significant challenge. Today, more than ever it’s important to analyze your leads. The types of leads vary across…
https://youtu.be/PFUOlXCVpzQ Understanding the difference between a performance-driven agency and a brand awareness agency is imperative to making sure you’re getting the most out of your marketing strategies. A performance-driven agency focuses on generating leads while brand awareness agencies focus on expanding the brand. …
We have been embracing MarTech for years as an early adopter agency. While the technology continues to evolve, so do we. Our agency’s team prides itself on being cutting edge, testing many products and software programs on a regular basis to drive leads, engagement and…
As influencer marketing grows to become one of the leading social media outreach strategies for digital marketers, it is crucial for brands to evolve with the changing trends. The following five key trends are predicted by Forbes to be game-changers in the influencer marketing arena….
Artificial intelligence tools that write emails and social media posts. Chatbots that answer questions and engage in conversation. Software that analyzes data and modifies tactics accordingly. With the growing number of MarTech tools available to marketers in the age of automation, marketing opportunities are seemingly…
Among the many MarTech tools available to marketers today, artificial intelligence is one of the most prominent. AI is the development of computer systems that can perform tasks typically done by humans — such as creating content, recognizing speech, analyzing data and making decisions based on…
Martech — the blend of marketing and technology — is a hot topic right now. With emerging technologies come new marketing possibilities: Instagram campaigns, automated responses, computerized content analysis, and more. Companies everywhere are trying to leverage these new technologies to meet their marketing objectives….
Promotional content has flooded social media platforms like Facebook, Twitter and Instagram over the years. Additionally, new ad products across digital channels has generated a lot of noise, reducing engagement rates, and in some cases, ad blocking by users. As a result, it’s important to…
The use of artificial intelligence and machine learning is being adopted across industries and has made its way into our lives. Early adopter and CEO Valerie Jennings recognizes the impact marketing technology such as artificial intelligence, VR/AR, machine learning and more is having on…