Our creative and digital advertising teams at Jennings Social Media & MarTech launched a 2024 Travel Sweepstakes, featuring a 5-night all-inclusive stay in the Dominican Republic for our client, Spryr.com, a new internationally-backed travel booking site.

To effectively reach the Spryr.com target audience, we conducted a consultative analysis to identify the best-fit travel demographic for our client. Utilizing PRNewswire, we crafted a custom email campaign targeting travel media, successfully reaching 30,000 travel sites. This effort resulted in a total audience reach of 167.8 million, with coverage on 981 sites, including prominent Associated Press outlets.

The campaign generated significant engagement, with more than 5,000 sweepstakes signups in a week. By introducing new audiences to the Spryr.com booking site, the PR campaign successfully launched the new travel brand, encouraging travelers to “Book Smarter and Stay Longer” with exceptional rates in the U.S. and Caribbean.