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Automotive Marketing.

AI Persona

AI Buyer Personas

Social Media Campaigns

Social Media Marketing

Creative Content Services

Creative Content Services

Digital Advertising

Digital Advertising

Jennings Social Media & MarTech (JSMM) is a leading digital marketing agency with more than a decade of experience helping T2 and T3 automotive brands grow through innovative and modern strategies.

We specialize in boosting automotive brand growth through AI-powered marketing strategies, social media, influencer marketing, digital advertising and reputation management. Our data-driven approach ensures every campaign amplifies visibility, engages local and regional audiences and maximizes budgets.

From crafting engaging social media narratives to partnering with influencers and implementing powerful digital marketing strategies, we focus on delivering measurable impact that aligns with your goals — partner with us to experience innovative and advanced automotive marketing that resonates and accelerates success.

AI-Powered Marketing Strategies

Drive Sales with Targeted Automotive Marketing Solutions

At JSMM, we deliver targeted automotive marketing solutions that drive actual results for car dealerships and tier 2 automotive brands, including names like Ford, Honda, GM, Porsche, Maserati, Mercedes-Benz and more.

Our expertise lies in AI marketing strategies, social media marketing, digital advertising and influencer marketing that maximize visibility, engage customers and boost sales. By leveraging engaging social media campaigns and targeted digital ads, we make it easy for potential clients to find, trust and connect with your brand.

We help automotive brands build meaningful connections with their audience through tailored content and targeted campaigns, turning interest into action and leads into loyal customers.

Experience the power of AI-driven automotive digital marketing that builds and boosts your brand and keeps you ahead in the competitive automotive market.

SERVICES

Automotive Marketing

Automotive Marketing Graphics

AI Marketing

Enhance your campaigns with AI-powered strategies, including buyer personas and focused campaign planning. Our team uses advanced AI technology to boost your advertising efforts, ensuring every campaign reaches the right audience for the best results.

Digital Advertising

Connect with car buyers, potential customers and auto enthusiasts through paid ads on key platforms like Google, social media (such as Facebook and Instagram) and mobile geofencing. Our targeted ads engage consumers actively looking for vehicles, and tools like Google My Business ensure your dealership stands out locally, driving more traffic and interest.

Social Media Marketing

Drive visibility and engagement through strategic social media campaigns tailored to automotive brands. We build consistent brand stories on Facebook, Instagram and TikTok — sharing customer success stories, vehicle features and promotions that resonate with car buyers and auto enthusiasts, keeping your brand top of mind and bringing more visitors to your showroom.

Influencer Marketing

Leverage trusted voices in the automotive industry to expand your reach. Our influencer marketing strategies create authentic connections with potential buyers, building trust and engagement that align with your brand and attract more leads to your dealership.

Content Creation

Engage customers with personalized, compelling content that tells your brand story. From informative articles to video content highlighting vehicle features, our content strategies capture interest, build trust and turn viewers into loyal customers.

Reporting and Analytics

Stay informed and make data-driven decisions with our detailed reporting and analytics. We continuously track campaign performance, giving you actionable insights for ongoing improvements and results you can count on.

Social Media Ads

Local & Regional Campaigns

Influencer Marketing

Advanced Reporting & Analytics

Soave Automotive Group

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    Success Story

    Soave Automotive Group — home to dealerships like Aristocrat Motors, Aristocrat Motors Lee’s Summit, Aristocrat Motors Topeka and Mercedes-Benz of Kansas City — wanted to boost its digital reach and connect with a broader audience in a fast-paced, competitive market.

     

    As their automotive marketing agency, we reshaped their social media strategy, creating an engaging online presence that would resonate with their target audience and keep them top of mind.

    Our Approach

    • Data-Driven Strategy: We analyzed customer insights to understand key preferences, enabling us to develop content highlighting the vehicle features and services most relevant to Soave’s followers.
    • Dynamic Social Media Marketing: Our team crafted engaging social media content, from vehicle showcases and customer testimonials to behind-the-scenes looks at dealership life, sparking genuine interactions and interest among followers.
    • Social Media Optimization: By focusing on the platforms where Soave’s audience is most active — primarily Facebook and Instagram — we increased visibility and engagement with visually captivating, strategically timed posts.

    The Impact

    Between January and July 2023, our work with Soave Automotive Group led to extraordinary growth across their social channels:

    • Impressions increased by +41,242.43%
    • Engagement rates soared by +2,111.83%
    • Follower growth reached +362.80%
    • New followers grew by +7.73%

    Geofencing Ad Results

    1. Click Rates: High CTRs, especially Miami Retargeting at 4.35%, show effective engagement and interest generation through video content.
    2. Total Impressions: 16,213 with a reach of 8,043.
    3. Total Video Views: 4,936

    Services We Used.

    • Social Media Marketing
    • Digital Advertising
    • Data Analytics
    • Content Marketing
    • Audience Insights
    • Social Media Optimization
    • Content Creation
    • Paid Advertising
    • Branding
    • MarTech

    Automotive Marketing FAQ

    How can AI and data analytics revolutionize automotive marketing strategies?

    AI and data analytics play a pivotal role in revolutionizing automotive marketing strategies. By utilizing AI algorithms and data analytics tools, automotive companies can analyze vast consumer data to understand preferences, behavior patterns and trends.

    How important is audience targeting in automotive marketing?

    Audience targeting is crucial in the automotive marketing sector as it allows brands to reach the right people with the right message at the right time.

    By defining specific demographics, interests and behaviors of potential customers, automotive companies can tailor their marketing efforts effectively, leading to improved engagement, conversions and brand loyalty.

    How can automotive companies leverage influencer partnerships on social media platforms?

    Influencer partnerships on social media offer automotive brands a powerful way to authentically connect with their target audience.

    Collaborating with influencers who resonate with potential buyers and customers enables automotive brands and distributors to expand their brand reach, build credibility and create a more robust presence that drives interest and engagement within the industry.

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    TESTIMONIALS

    Hear from Those Who Know Us Best

    "Great execution and reporting. High quality content and curation."

    Kyle Berger, Kompass Kapital

    "Valerie and her team at JSMM have been on my go to list for PR, social media, paid media, and overall marketing stacks for more than 15 years. Her team first helped me in the early 2000s with a start up division at the worlds largest vacation ownership company to provide PR consulting, releases, and social media support and I continued to use them on projects during the course of my 20+ year career in hospitality. They are always ahead of the curve on what’s driving conversion. Valerie is a hands on leader that ensures you achieve your results."

    Sean Smith

    "A very creative and hard-working group. They have been great to work with and we anticipate many more years of working together with them."

    Nick Jones

    "I love working with Jennings Social Media & MarTech because their innovative digital marketing solutions are tailored specifically to our business and effectively reach our target customers. They stay at the forefront of the latest technologies and strategies. JSMM takes the time to deeply understand our pain points, business objectives, and goals that precisely address our unique needs. Their approach to our campaigns is notably different from other companies we've worked with; they prioritize defining our buyer personas to gain a comprehensive understanding of what our customers care about."

    Lindsay Jankovic, Lumitex

    "Always a pleasure working with Valerie and her team at Jennings. We have enjoyed the partnership in creating a marketing strategy and building our brand at Precision. Great company that delivers results!"

    Jennifer Burke

    "Thank you Valerie Jennings and your team for the amazing work you did on the XReps.io website. I highly recommend the team for their attention to detail and the outcome!"

    Greg Elliot

    "Our recent experience with Jennings Social Media & Martech has been exceptional. I recently launched an industrial automation company and I knew that I needed to focus on building name recognition. Valerie and her team knew exactly what we needed to do. They brought priceless insight into the marketing and social media world. I think the most impressive aspect of dealing with JSMM is their ability to get me thinking in a new way. I don't know if it is the questions they ask, the experience they bring to the table or the approach to marketing, but it has allowed me to rethink some of the areas of our industry that I have struggled to put into words over the years. This allowed me to finally put into words our competitive strengths and differentiators. I know it can be hard to put the value of marketing, but I can say working with JSMM has been time and money well spent."

    Alex Pool, Masked Owl Technologies

    "The team at JSMM created a custom influencer marketing + social media program for our business. We have been thrilled with the results! The influencers have introduced our brand and reached a much wider audience than we could ever have done alone. We enjoy the opportunity to support local influencers, who are also small business owners in our community. The relationships and unique programs the agency has created for us cater to our specific business needs, and we highly recommend them!"

    Rachel Rubin, Marketing Director for Midwest Kitchens

    "We have worked with Valerie and her team on multiple projects for more than a decade. They bring the best and most current knowledge, insights and tools available. I can't recommend them enough as a partner!"

    Brad Roderick, President

    "Jennings Social Media & MarTech has been absolutely everything they presented and more, they are exactly what our organization needed. Valerie and her team developed a digital marketing plan and pushed relentlessly toward our goals. They have taken responsibility for all aspects of the effort and produced real quantifiable results. JSMM keeps us active, relevant, timely and within our space. We could not be happier!"

    Joe (Monte) Welsh