Technology Marketing Agency.
AI-Powered Marketing Strategies
Driving Visibility, Engagement and Conversions for Tech Companies
We help software companies, MSPs, data centers and tech startups scale faster with a data-driven approach to lead generation and user acquisition. We deliver campaigns that attract, engage and convert high-value users by combining precise SEO, high-performing paid search and strategic content management.
Our process starts with AI-powered buyer personas and customer journey mapping to ensure every touchpoint resonates with your ideal audience. From digital branding and content development to targeted ad campaigns, we craft experiences that build trust, boost visibility and drive measurable growth, turning interest into lasting customer relationships.
AI Buyer Personas
Lead Generation
Digital Advertising
Creative Services
One conference. 70,000+ views and record-breaking engagement, all on just $637 ad spend. Want your campaign to turn heads, too?
Why Tech Companies Choose JSMM
Our integrated digital strategies help technology companies build brand authority, drive qualified leads and accelerate growth through:
- AI-powered buyer persona development to precisely target ideal customers
- Striking, cohesive brand visuals that unify digital presence across platforms
- Clear, compelling website messaging
- Cost-efficient ad strategies that generate outsized reach, views and ROI
- Tailored marketing and sales strategies informed by in-depth market analysis
- A full-funnel approach that boosts visibility, engagement and credibility
- Conversion-focused websites and landing pages
From $0.59 CPC to thousands of qualified views. Award-winning personalized content meets measurable impact. See the results for yourself.
We’re a trusted digital marketing agency with over 20 years of experience accelerating growth for companies in the technology space, including managed services providers (MSPs), software developers and engineering firms. We specialize in AI-powered advertising, search engine marketing (SEM), search engine optimization (SEO), and strategic content creation, delivering tailored campaigns that drive measurable results for tech-forward businesses.
We bring over a decade of hands-on experience in data center marketing and PR, previously supporting industry leaders like 1102 Grand in Kansas City and executing performance-driven landing pages for national providers. We’ve also worked extensively with managed services and software development companies such as MDLTechnology and 27 Global, delivering marketing that resonates with technical decision-makers.
Our approach blends industry know-how with cutting-edge tools, such as AI-powered buyer personas and customer journey mapping, ensuring that every tactic aligns with your growth goals and technical expertise. These tools enable us to create personalized experiences that resonate with your ideal audience. So, if you’re scaling infrastructure, launching a new SaaS product or positioning your engineering services in a competitive market, our team is equipped to amplify your brand and drive high-value lead generation.
OUR PORTFOLIO
Where Vision Meets Execution
We like to let our data show our true successes — but we decided to spell it out for you too.
SERVICES
Technology Marketing
Reach your target audience precisely through AI-driven buyer personas and customer journey mapping. Our AI tools reveal customer preferences and behaviors, boosting ad performance on platforms such as Google and Facebook, resulting in stronger connections and higher engagement.
Stand out with AI-powered creative assets personalized to your brand’s needs. We create compelling content for platforms like LinkedIn and YouTube — from engaging ad copy to dynamic video ads and eye-catching graphics — that maximizes impact and customer engagement.
Boost your website’s visibility and drive organic traffic with our SEO strategies. We optimize your site for relevant keywords and improve technical performance, implementing on-page and off-page tactics that elevate your search engine rankings to help you capture high-quality leads actively searching for tech services and companies.
Connect with your target audience instantly through paid ads on Google, social media and display networks. We build targeted ad campaigns around high-intent keywords, ensuring your brand stands out at critical moments — driving immediate visibility and conversions when advertising technology brands.
Tap into the power of social media demand generation. Our team creates personalized content that sparks engagement and builds community, enhancing brand visibility across platforms like Facebook, Instagram and TikTok and driving sustained brand loyalty.
Zero in on your most receptive customers with advanced geofencing and lookalike audience strategies. We target users with precision, focusing on location and audience profiles to ensure your ads reach potential clients within the tech industry.
Create a solid, cohesive digital brand identity that genuinely connects with your audience. Our branding services cover everything from website design to messaging, creating a consistent and professional image that fosters recognition and trust across digital touchpoints.
We drive value at every stage of your marketing funnel with a growth-focused strategy, from building brand awareness to boosting customer retention. Our approach fuels sustainable growth, helping your tech business reach new heights and thrive throughout the entire marketing process.
Develop and optimize your website to generate leads and enhance user experience. We create and design visually appealing, intuitive interfaces that capture interest and guide visitors toward seamless conversion. We also create user-friendly landing pages and craft compelling website copy, highlighting your brand’s values and unique offerings.
AI Buyer Persona
Brand Marketing and Messaging
Content Development
Paid Advertising
Success Story
XReps, a pioneer in VR/AR/XR educational experiences, teamed up with us to address a major challenge: low digital engagement and limited resonance with educators, decision-makers and conference attendees. Despite offering immersive, future-forward learning platforms, XReps struggled to connect with the right audiences in the increasingly competitive EdTech space.
We were brought in to help XReps elevate its digital presence and create a stronger, more meaningful connection with the education community, particularly in the lead-up to the Kentucky Society for Technology in Education (KySTE) conference.
Our Approach
To address this challenge, we executed a targeted digital marketing campaign focused on personalization, AI-driven insights and multi-platform content. The strategy included:
- AI-Powered Buyer Personas: Using generative AI, we developed detailed personas like Dr. Alex Rivera (a results-oriented administrator) and Ms. Jenna Thompson (a tech-forward teacher) to guide creative and media targeting. These personas were created based on extensive research and data analysis, ensuring that our targeting was precise and effective.
- Integrated Campaign Assets: We created custom video content, a dedicated landing page and banner ads tailored to resonate with the target audience’s pain points and aspirations. Messaging focused on how XReps’ immersive technology could elevate classroom engagement and outcomes.
- Dedicated Splash Page: To support XReps’ presence at the KySTE conference and drive qualified traffic, we developed a dedicated splash page to reflect the immersive nature of XReps’ technology. , offering a seamless user experience that guided visitors through key product benefits and conference-specific calls to action. Its focused layout, strong visuals and educator-centric content helped convert interest into meaningful leads by making it easy for visitors to learn more, request demos or connect directly with the XReps team. This digital touchpoint was instrumental in bridging online interest with in-person conference engagement.
- Event-Focused Content: A bespoke landing page was built for the KySTE conference, offering a seamless, immersive digital experience mirroring XReps’ innovations. This, along with video integration and a trade show banner, reinforced brand presence online and in person.
- Platform-Specific Execution:
- LinkedIn Campaigns targeted educators and decision-makers with short-form video, achieving a 63.1% video view rate.
- Meta Traffic and Engagement Ads delivered wide visibility and action, with a 42% engagement rate, 0.99% CTR, and a low $0.59 CPC.
The Impact
Our campaign significantly increased visibility, engagement and lead generation for XReps:
LinkedIn Results: $500 media buy
- 6,246 video views
- 2,967 people reached
- 71 engagements
- 11.24 seconds average dwell time
Meta Results: $137 media buy
- 51,969 video views
- 20,432 total engagements
- 22,260 people reached
- 0.99% CTR and $0.59 CPC
These results demonstrated strong interest from educators and education leaders, positioning XReps as a forward-thinking EdTech innovator. The campaign’s combination of immersive content, AI-powered targeting and platform optimization drove qualified traffic and booth visits and set a new standard for digital engagement in education marketing.
By aligning advanced technology with meaningful storytelling and precise targeting, we helped XReps transform digital obstacles into measurable opportunities for growth.
Services We Used.
- AI Advertising
- Buyer Persona Development
- Creative Services
- Content Marketing
- Website Marketing
- Branding
- Audience Segmentation
- Market Analysis
- Digital Advertising
- Copy Development
- Computer-Generated Graphics
- Growth Marketing Strategy
- Brand Identity Enhancement
- Website Design & Development
Ready to grow your reach like never before?
Let’s build a strategy that gets your brand in front of the right people, on the platforms that matter.
Request A Quote
Technology Marketing FAQ
A strong brand identity helps tech companies build trust, stand out from competitors and leave a lasting impression. In a fast-moving industry, a clear brand identity shows credibility and highlights what makes a company unique. This strategy attracts new customers, builds loyalty and supports long-term growth.
Content marketing is essential for tech companies because it helps educate, engage and build trust with potential customers. Tech businesses can connect with their audience and show their expertise by sharing useful information, guides and industry news. Additionally, it helps improve search rankings, increase website traffic and generate leads by addressing customer needs.
Audience segmentation lets tech companies reach the right people with the right message. By focusing on specific customer groups, tech marketers can create more relevant and personalized experiences. This approach improves engagement, increases conversions and ensures marketing efforts have a substantial impact.
