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Competitor Analysis.

Digital Brand Research

Digital Brand Research

Competitor Analysis

Competitor Analysis

SEO Paid Media Insights

SEO + Paid Media Insights

Sales Marketing Evaluation

Sales + Marketing Evaluation

Elevate Your Online Presence

Expert Digital Marketing Consulting

Understanding the current state of your digital marketing efforts is crucial for achieving growth and success. Our digital marketing consulting services offer a complete evaluation of your strategies — with the ultimate aim of streamlining traditional marketing and sales efforts and creating programs to elevate growth endeavors and leads.

Comprehensive Evaluations that Reveal Actionable Insights

Using advanced analytics tools, we gather data from various marketing channels to uncover insights into audience behavior, market trends and campaign impact.

Your benefit? A practical and tangible plan outlining recommended changes, strategies and tactics to enhance your marketing performance and gain a competitive edge.

SERVICES

Our Digital Marketing Assessment

From the initial keyword strategy to ongoing content optimization, every aspect of our service suite employs ethical, white-hat SEO techniques, providing a clear competitive advantage:

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Competitive Landscape Review

Understand your competitors’ strategies to unearth opportunities for differentiation in SEO competitor analysis and PPC competitor analysis.

Website Evaluation and Analysis

Boost engagement and conversion rates through an expert assessment of design and user experience combined with website competitor analysis.

Social Media and Cross-Channel Assessment

Forge a seamless brand presence as we enhance consistency, engagement and effectiveness across various platforms.

Brand Overview

Align with your target audience through a thorough review of brand identity, messaging and positioning.

Search Engine Optimization (SEO) & Paid Media Review

Enhance your online presence with our comprehensive SEO and paid media review, which not only primes your digital strategy for organic and paid success but also includes a review of marketing and sales goals and opportunities for a unified approach to integrate marketing and sales.

Strategic Recommendations

Get actionable insights and a bespoke plan derived from our findings, enabling you to drive impactful results.

Social Media Marketing

Digital Storytelling & Brand Identity

Digital Advertising

Influencer Marketing

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    Success Story

    Masked Owl Technologies (MOT) retained Jennings Social Media & MarTech to establish a strong foothold in the B2B sector, particularly among C-suite executives and engineers within large manufacturing companies.

    Our market positioning strategy for MOT focused on leveraging their strong brand and innovative technology solutions to differentiate them in a competitive landscape.

    Our competitor analysis highlighted that while many competitors focused heavily on social media and search engine marketing, MOT had a significant opportunity to stand out through targeted brand and PR strategies, emphasizing their high-level expertise and technological advancements.

    Transformative Results:

    We developed a comprehensive B2B marketing strategy for MOT that combined a strong PR approach with strategic attendance at key industry trade shows designed to engage manufacturing decision-makers directly. 

    The strategy also emphasized the importance of personalized engagement through targeted marketing channels, ensuring MOT could effectively communicate its value proposition to a sophisticated audience. 

    To support these efforts, advanced analytics tools were implemented to measure the effectiveness of our strategies and adjust tactics in real-time, ensuring ongoing optimization of our approach. 

    This strategic focus enabled MOT to penetrate the market successfully, establishing meaningful connections with key industry players and significantly enhancing their visibility and credibility among a high-value audience.

    Services We Used.

    • SEMRush SEO and Paid Media Analysis
    • Google Research
    • Competitor AI tools
    • Market Research
    • Market Assessment
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    TESTIMONIALS

    Hear from Those Who Know Us Best

    "Great execution and reporting. High quality content and curation."

    Kyle Berger, Kompass Kapital

    "Valerie and her team at JSMM have been on my go to list for PR, social media, paid media, and overall marketing stacks for more than 15 years. Her team first helped me in the early 2000s with a start up division at the worlds largest vacation ownership company to provide PR consulting, releases, and social media support and I continued to use them on projects during the course of my 20+ year career in hospitality. They are always ahead of the curve on what’s driving conversion. Valerie is a hands on leader that ensures you achieve your results."

    Sean Smith

    "A very creative and hard-working group. They have been great to work with and we anticipate many more years of working together with them."

    Nick Jones

    "I love working with Jennings Social Media & MarTech because their innovative digital marketing solutions are tailored specifically to our business and effectively reach our target customers. They stay at the forefront of the latest technologies and strategies. JSMM takes the time to deeply understand our pain points, business objectives, and goals that precisely address our unique needs. Their approach to our campaigns is notably different from other companies we've worked with; they prioritize defining our buyer personas to gain a comprehensive understanding of what our customers care about."

    Lindsay Jankovic, Lumitex

    "Always a pleasure working with Valerie and her team at Jennings. We have enjoyed the partnership in creating a marketing strategy and building our brand at Precision. Great company that delivers results!"

    Jennifer Burke

    "Thank you Valerie Jennings and your team for the amazing work you did on the XReps.io website. I highly recommend the team for their attention to detail and the outcome!"

    Greg Elliot

    "Our recent experience with Jennings Social Media & Martech has been exceptional. I recently launched an industrial automation company and I knew that I needed to focus on building name recognition. Valerie and her team knew exactly what we needed to do. They brought priceless insight into the marketing and social media world. I think the most impressive aspect of dealing with JSMM is their ability to get me thinking in a new way. I don't know if it is the questions they ask, the experience they bring to the table or the approach to marketing, but it has allowed me to rethink some of the areas of our industry that I have struggled to put into words over the years. This allowed me to finally put into words our competitive strengths and differentiators. I know it can be hard to put the value of marketing, but I can say working with JSMM has been time and money well spent."

    Alex Pool, Masked Owl Technologies

    "The team at JSMM created a custom influencer marketing + social media program for our business. We have been thrilled with the results! The influencers have introduced our brand and reached a much wider audience than we could ever have done alone. We enjoy the opportunity to support local influencers, who are also small business owners in our community. The relationships and unique programs the agency has created for us cater to our specific business needs, and we highly recommend them!"

    Rachel Rubin, Marketing Director for Midwest Kitchens

    "We have worked with Valerie and her team on multiple projects for more than a decade. They bring the best and most current knowledge, insights and tools available. I can't recommend them enough as a partner!"

    Brad Roderick, President

    "Jennings Social Media & MarTech has been absolutely everything they presented and more, they are exactly what our organization needed. Valerie and her team developed a digital marketing plan and pushed relentlessly toward our goals. They have taken responsibility for all aspects of the effort and produced real quantifiable results. JSMM keeps us active, relevant, timely and within our space. We could not be happier!"

    Joe (Monte) Welsh