At JSMM, we’re always looking for innovative ways to amplify our clients’ visibility, especially in competitive, high-traffic environments like trade shows. For Masked Owl Technologies, an industrial automation and controls provider, we executed a geofencing technology campaign to elevate their presence at the Automate Trade Show, one of the leading events in the automation industry.
Recognizing that traditional advertising methods at trade shows can be costly and limited in reach, we crafted a digital-first approach that combined a custom splash page with a highly targeted video ad campaign powered by geofencing technology. This strategic blend enabled us to reach precisely the right audience attending the event, including engineers, technology leaders and automation professionals.
Over just four days, our geofencing technology campaign delivered impressive results:
- 63,293 total ad impressions
- 61,319 video views
The results speak to the power of precision-targeted advertising. By virtually fencing the event location and delivering engaging video content to attendees’ mobile devices, we helped Masked Owl Technologies cut through the noise and generate meaningful brand engagement without the overhead of traditional ad placements.
This campaign demonstrates how smart digital marketing, combined with innovative tools like geofencing, can produce measurable results and increase booth traffic, while remaining budget-conscious.
Watch the video ad crafted by JSMM that captivated over 60,000 viewers during the Automate Trade Show.
Need a smarter way to reach your audience?
At JSMM, we combine cutting-edge geofencing technology, AI-powered advertising and full-service digital marketing to help brands connect with their ideal customers, exactly when and where it matters most. Whether you’re in luxury real estate, travel, technology, MedTech or automotive, our expert team delivers data-driven strategies that amplify your reach, drive conversions and elevate your brand.
Ready to grow smarter? Explore our services and see how we can transform your marketing.
