Jennings Social Media & MarTech has been a trusted partner for clients in the automotive and logistics industries for more than a decade. We specialize in amplifying our clients’ innovations and expertise to help them stand out in their fields. Recently, we undertook a project for our client, AutoVentive, to craft a comprehensive digital marketing and sales solution, centered around a series of whitepapers that showcase their groundbreaking advancements in yard management and the automotive industry.
AutoVentive, an industry leader in SaaS applications for the automotive logistics sector, has made significant strides in enhancing efficiency and innovation through its development of AV Track Sheets and advanced yard management solutions. AV Track Sheets allow clients to read rail car tags electronically, automate electronic track sheets, eliminate manual errors, minimize failed rail car billing, and much more. The whitepapers we developed focus on these key innovations, providing in-depth insights into how AutoVentive’s solutions are revolutionizing yard management processes and setting new standards in the industry.
As part of a broader strategy, each whitepaper also includes custom video content and an accompanying ad campaign targeting a specific audience segment. These videos and marketing campaigns were carefully crafted to not only support AutoVentive’s website and digital presence but also to serve as valuable assets for sales meetings and digital engagement initiatives. This strategic approach ensures that AutoVentive’s innovations are communicated effectively across multiple touchpoints, driving interest and engagement at every stage of the buyer’s journey.
Each whitepaper was meticulously crafted to highlight AutoVentive’s commitment to driving progress in the automotive and yard management sectors. We detailed the technical aspects of their projects, such as the implementation of AV Track Sheets and innovative yard management strategies, to streamline operations and enhance accuracy. These whitepapers serve as a valuable resource for industry professionals, offering both thought leadership and practical solutions that address current challenges in the field.
To maximize impact, we added these whitepapers to AutoVentive’s website, where visitors can request to download them through a dedicated form. This form not only provides easy access to the whitepapers but also allows AutoVentive to track potential contacts and support lead generation for their business.
In addition to being integrated into AutoVentive’s website, the whitepapers were promoted through custom ad campaigns that targeted specific industry audiences, increasing their visibility. This holistic marketing strategy resulted in a significant increase in customer engagement and brand awareness within the automotive industry, further establishing AutoVentive as a pioneer in automotive logistics and yard management innovation. The project’s success is a testament to our digital marketing agency and the power of combining strategic content marketing with effective digital marketing efforts to drive measurable business results.
