Client: CW Farm & Ranch Venue
Objective: Drive increased lead volume for three targeted event types: weddings, family reunions and corporate retreats.

Strategy and Execution:
Our digital marketing experts enhanced CW Farm & Ranch Venue’s online presence and lead generation through highly targeted digital ads and search engine optimization (SEO) campaigns. Utilizing advanced AI technologies, we developed detailed buyer personas specific to CW Farm & Ranch’s most valuable customer segments. After conducting a thorough sales analysis, we identified three primary audiences — weddings, family reunions and corporate retreats.

Our team launched a comprehensive digital advertising strategy across social media, Google Ads and the venue’s website, focusing on these key demographics with a strategic approach. We crafted compelling video ads with geographic targeting to attract the right audiences at the right time.

Results:

• Lead Generation: We achieved a remarkable 137.5% increase in lead volume within just one month.
• Traffic Growth: The campaign drove a 652% increase in website sessions and a 431% rise in total users in September compared to August.
• User Engagement: Engagement time on the website soared by 671%, with active users spending significantly more time interacting with content.

Content Interaction: Views of website content increased by 585%, indicating heightened user activity and interest.

Campaign Specifics:

• Family Reunions: This campaign stood out with a high conversion rate of 4.65%, demonstrating its relevance and the strong interest from the target audience.
• Corporate Events: Garnered the most clicks and featured the lowest cost-per-click at $1.56, showcasing efficiency in ad spend.

Overall Cost-Effectiveness: The average CPC across all campaigns was $1.77, underscoring the budget-friendly yet effective nature of our targeted approach.

Overall, the campaign demonstrated the power of strategic ad placement and tailored content, delivering remarkable results in engagement, brand awareness, lead generation and high interaction from critical audiences. JW Group’s strong online presence during the Telluride Film Festival and the spotlight on their prime properties contributed to a well-executed and impactful campaign.