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MedTech Marketing.

AI Advertising

AI Advertising

Creative Content Services

Content Marketing

Creative Services

Creative Services

Digital Advertising

Digital Marketing

Jennings Social Media & MarTech (JSMM) is an award-winning, woman-owned digital marketing agency with more than 10 years of experience in delivering MedTech marketing solutions.

As a trusted MedTech marketing agency, we offer AI-powered campaigns, strategic social media marketing, search engine optimization (SEO) and website optimization — each designed to expand your brand’s reach and impact in the medical technology market.

At JSMM, we combine deep industry knowledge with advanced AI technology to craft marketing strategies that resonate with healthcare professionals and produce measurable success.

AI-Powered Marketing Strategies

Helping MedTech Businesses Connect and Engage Through AI Marketing

At JSMM, we use AI-driven insights to build effective digital marketing strategies for MedTech brands and companies. Working with medical device manufacturers, biotech companies and health tech startups, we know how to reach key healthcare industry decision-makers for your products and services.

Our AI tools help us analyze trends, pinpoint audiences and deliver personalized content that keeps your brand top-of-mind. We position your news and updates in trade publications to maximize visibility and credibility through services like targeted public relations (PR) campaigns.

Our creative team also brings your innovations to life with cutting-edge 3D graphics and engaging introductory videos, allowing your target audience to see and connect with the unique value of your products.

We personalize each strategy to your specific goals — from website redesigns that enhance brand perception to innovative digital advertising campaigns, ensuring your message reaches potential customers and critical stakeholders.

With us, your MedTech business gains visibility, credibility and the results you need in a competitive medical industry.

SERVICES

MedTech Marketing

MedTech Marketing Graphics

AI Advertising

Using advanced AI technology, we develop precise campaign strategies and buyer personas, ensuring your ads reach targeted audiences and healthcare decision-makers. Our AI-powered approach on different platforms increases engagement and strengthens ad performance.

Educational Content Marketing

We specialize in creating meaningful, informative content that positions your brand as an authority in the medical field. We attract and educate your ideal audience through articles and targeted content, fostering trust and engagement with important stakeholders.

Creative Services

Stand out in the medical technology space with engaging, AI-enhanced ad content. Our team creates dynamic visuals, including 3D graphics, impactful video ads and persuasive messaging, designed to resonate with healthcare providers and medical device purchasers across digital platforms.

Digital Advertising

Expand your reach with expertly managed ad campaigns across Google and social media platforms. Our targeted approach ensures high visibility among hospital administrators and medical device purchasers, maximizing returns on your ad investments.

PR and Media Outreach

Our PR services build strong brand credibility through targeted media placements in key trade publications. We ensure your brand reaches the right audience and strengthens its reputation — from writing compelling press releases to securing features in top-tier publications.

Brand and Visual Marketing

Our team enhances your brand identity with cohesive design and storytelling. We create immersive experiences that effectively showcase your product innovations and support impactful product launches to potential clients — from comprehensive website redesigns to creating captivating 360° product visuals.

Strategic Reporting and Insights

Our real-time reporting tools provide actionable insights on campaign performance, enabling continuous refinement and optimization. We keep your MedTech brand informed and agile, leading to consistently improved outcomes.

PR Campaigns

Creative Services

AI-Powered Analytics

Educational Content Creation

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Lumitex Medical Lighting Solutions

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    Success Story

    Lumitex, a trusted provider of medical lighting solutions, collaborated with our JSMM team to expand its digital reach and strengthen the brand’s presence in the MedTech industry.

     

    We implemented a comprehensive MedTech marketing strategy, combining targeted PR, optimized SEO and strategic Google Ads to deliver measurable results.

    Our Approach

    • Precision PR Campaigns: Our team launched a targeted PR campaign, strategically placing press releases in top medical technology trade publications and Associated Press channels via PR Newswire. This strategy ensured that Lumitex’s message reached key stakeholders and strengthened its authority in the medical lighting industry.
    • SEO-Driven Website Redesign: We redesigned Lumitex’s homepage to improve user experience, showcase product innovations and enhance search rankings. This SEO-optimized layout attracted more visibility and engagement across digital channels.
    • Video Marketing: To highlight Lumitex’s expertise in flexible lighting, JSMM created an engaging introductory video using AI-enhanced creative tools and 3D renderings. This compelling video emphasized Lumitex’s global influence and the brand’s commitment to advancing patient care.

    The Impact

    Our medical technology marketing strategies achieved notable visibility and engagement:

    • Healthcare Dive: Reached 110,580 subscribers with 40,201 newsletter opens.
    • MedTech Dive: Reached 55,259 subscribers with 21,195 newsletter opens.
    • Associated Press: Received 3,848 views and 293 click-throughs.

    Within weeks, Google Ads for Lumitex drove a substantial increase in website leads, elevating brand identity and driving lead generation. Additionally, our press release gained organic coverage from Medical Plastics News, expanding our MedTech client’s reach and reinforcing their industry presence.

    On top of that, our work with Lumitex was recognized with the 2024 Silver Muse Award for Marketing & Promotional Illustration, proving the effectiveness of our marketing strategies.

    Services We Used.

    • AI Buyer Personas
    • Creative Services
    • Video Creation
    • Digital Advertising
    • AI-Powered Market Analysis
    • Media Outreach and Placement
    • Content Marketing
    • Content Creation
    • 3D Product Visualizations
    • Branding
    • Website Redesign
    • Reputation Management
    • SEO
    • MarTech

    MedTech Marketing FAQ

    How can AI technology enhance MedTech marketing solutions?

    AI technology is crucial in enhancing MedTech marketing efforts by helping create AI buyer personas, conducting AI-powered market analysis, optimizing digital advertising campaigns and personalizing content for target audiences.

    By leveraging AI tools, MedTech marketers can gain deeper insights into customer behavior, streamline lead generation processes and deliver more targeted and effective marketing strategies in the competitive MedTech industry.

    What role does content marketing play in promoting MedTech products/services?

    Content marketing is crucial to educating audiences on MedTech products and services, building trust and showcasing industry expertise.

    MedTech brands connect meaningfully with healthcare professionals and decision-makers through valuable content, like articles, videos and case studies. Well-crafted content strengthens credibility, attracts leads and establishes a brand as a go-to resource.

    How important is digital advertising in reaching target audiences in the MedTech sector?

    Digital advertising is vital for MedTech brands to connect quickly and effectively with specific audiences on various digital platforms, like Google. MedTech companies can reach healthcare providers, administrators and key decision-makers who are actively interested in their products or services.

    This targeted approach boosts engagement, visibility and return on investment, making digital advertising indispensable in MedTech marketing.

    Contact Us Image

    TESTIMONIALS

    Hear from Those Who Know Us Best

    "Great execution and reporting. High quality content and curation."

    Kyle Berger, Kompass Kapital

    "Valerie and her team at JSMM have been on my go to list for PR, social media, paid media, and overall marketing stacks for more than 15 years. Her team first helped me in the early 2000s with a start up division at the worlds largest vacation ownership company to provide PR consulting, releases, and social media support and I continued to use them on projects during the course of my 20+ year career in hospitality. They are always ahead of the curve on what’s driving conversion. Valerie is a hands on leader that ensures you achieve your results."

    Sean Smith

    "A very creative and hard-working group. They have been great to work with and we anticipate many more years of working together with them."

    Nick Jones

    "I love working with Jennings Social Media & MarTech because their innovative digital marketing solutions are tailored specifically to our business and effectively reach our target customers. They stay at the forefront of the latest technologies and strategies. JSMM takes the time to deeply understand our pain points, business objectives, and goals that precisely address our unique needs. Their approach to our campaigns is notably different from other companies we've worked with; they prioritize defining our buyer personas to gain a comprehensive understanding of what our customers care about."

    Lindsay Jankovic, Lumitex

    "Always a pleasure working with Valerie and her team at Jennings. We have enjoyed the partnership in creating a marketing strategy and building our brand at Precision. Great company that delivers results!"

    Jennifer Burke

    "Thank you Valerie Jennings and your team for the amazing work you did on the XReps.io website. I highly recommend the team for their attention to detail and the outcome!"

    Greg Elliot

    "Our recent experience with Jennings Social Media & Martech has been exceptional. I recently launched an industrial automation company and I knew that I needed to focus on building name recognition. Valerie and her team knew exactly what we needed to do. They brought priceless insight into the marketing and social media world. I think the most impressive aspect of dealing with JSMM is their ability to get me thinking in a new way. I don't know if it is the questions they ask, the experience they bring to the table or the approach to marketing, but it has allowed me to rethink some of the areas of our industry that I have struggled to put into words over the years. This allowed me to finally put into words our competitive strengths and differentiators. I know it can be hard to put the value of marketing, but I can say working with JSMM has been time and money well spent."

    Alex Pool, Masked Owl Technologies

    "The team at JSMM created a custom influencer marketing + social media program for our business. We have been thrilled with the results! The influencers have introduced our brand and reached a much wider audience than we could ever have done alone. We enjoy the opportunity to support local influencers, who are also small business owners in our community. The relationships and unique programs the agency has created for us cater to our specific business needs, and we highly recommend them!"

    Rachel Rubin, Marketing Director for Midwest Kitchens

    "We have worked with Valerie and her team on multiple projects for more than a decade. They bring the best and most current knowledge, insights and tools available. I can't recommend them enough as a partner!"

    Brad Roderick, President

    "Jennings Social Media & MarTech has been absolutely everything they presented and more, they are exactly what our organization needed. Valerie and her team developed a digital marketing plan and pushed relentlessly toward our goals. They have taken responsibility for all aspects of the effort and produced real quantifiable results. JSMM keeps us active, relevant, timely and within our space. We could not be happier!"

    Joe (Monte) Welsh