Objective
To educate homeowners about the benefits of efficient HVAC systems and services through strategic seasonal creative tailored to heating and cooling needs, engaging video content demonstrating system advantages and strategically boosted posts to capture attention and guide audiences toward exploring home comfort solutions.
Strategy
- Multi-Platform Digital Marketing: We implemented a unified advertising strategy across Facebook, Instagram, LinkedIn and YouTube to maximize reach and engagement throughout the entire customer journey. Each platform played a pivotal role: Meta (Facebook and Instagram) drove awareness and fostered social proof, LinkedIn built credibility and trust with high-value homeowners, Google captured high-intent search traffic and YouTube provided compelling video content that educated and engaged audiences.
- Seasonal & Educational Content Strategy: We aligned our content with the seasons, addressing timely homeowner concerns such as rising summer energy costs and inefficiencies in heating and cooling systems. This strategic timing ensured our message resonated with real-world needs.
- Reputation Management & Social Proof: We actively encouraged satisfied customers to leave reviews and share their experiences, leveraging these testimonials across ads, social media and landing pages to maintain a strong and visible brand reputation.
- Analytics & Performance Reporting: Real-time data guided every aspect of our campaign. We tracked key performance metrics and continually optimized our creative and targeting strategies. Monthly reports provided full transparency, allowing the client to see exactly how their ad spend translated into website traffic, lead generation and phone calls.
Execution
We launched a year-long Facebook campaign focused on maximizing both reach and relevance. The campaign included seasonal creative tailored to heating and cooling needs, engaging videos that showcased system benefits and strategically boosted posts to capture attention and drive interest in home comfort solutions. By combining clear, informative messaging with visually compelling content, we significantly boosted brand awareness and engagement while driving steady traffic to resources about enhancing home comfort and energy efficiency.
Results
- We delivered 7+ million impressions across Facebook, Instagram, LinkedIn and YouTube, reaching homeowners at scale with ultra-efficient CPMs as low as $2.80 and YouTube CPCs of just $0.11.
- Engaging video content drove standout results: 100,000+ Facebook plays per month, 60%+ engagement on Instagram boosts and LinkedIn view-through rates over 85%, signaling strong interest and brand recall.
- With 30–70 inbound calls monthly (peaking at 137 in April) and 19 social media form fills in May, our campaign proved that elevated brand awareness directly fuels a steady stream of high-intent leads.
