FFLLOOWW Body & Soul Influencer Launch Event

Objective

Launch FFLLOOWW Body & Soul’s online wellness platform and establish brand presence through an exclusive influencer event designed to create organic content and sustainable affiliate partnerships.

Strategy

We reinvented FFLLOOWW’s brand identity around its unique differentiator: Miami’s only lakeside yoga experience available both in-person and online, centered around founder Shani Ayzencot and her journey to create a platform that meets people where they are emotionally.

Rather than casting a wide net, we curated 150 wellness and lifestyle influencers based on engagement quality, rather than follower count. The goal was to create an event so compelling that influencers would naturally want to share their experience with their audiences.

We structured an affiliate program (10% commission on referrals) instead of traditional one-time fees, incentivizing ongoing partnerships rather than transactional posts.

Execution

The exclusive lakeside event in Skylake, Miami, featured:  

• Yoga session led by Shani.
• Healthy brunch and networking.
• Platform preview and Q&A.
• Luxury yoga mat and weights for each attendee.

From 150+ outreach contacts, we secured 23 attendees with a combined reach of 2.5M followers. We negotiated one strategic paid partnership ($500 for a 202K+ follower influencer), while all attendees received affiliate codes and complimentary one-month memberships.

Results

• 2.5M combined reach with only $500 in paid influencer costs.
• 50+ pieces of organic content (Instagram stories and in-feed posts). 
• 50+ new followers and immediate brand credibility in a saturated market.
• Established ongoing affiliate partnerships and brand advocate community.
• Created a scalable model for national expansion.

“When you have a client with real value to offer, this is what’s possible. We reached 2.5 million potential customers with 50+ pieces of organic content, and we only paid $500 for one influencer. The rest shared their experience because they genuinely loved it. That’s the power of authentic influencer marketing: when the brand delivers real value, influencers become natural advocates. You can’t force that kind of enthusiasm, you have to earn it.”

– Maren Kollhus, Influencer Marketing Specialist at JSMM

Why This Campaign Succeeded

This campaign succeeded because we prioritized experience over promotion. By carefully selecting influencers who aligned with FFLLOOWW’s values and creating an event worth talking about, we generated more content than typical sponsored partnerships. 

The combination of luxury gifting, membership access and performance-based commissions created incentives for sustained engagement. FFLLOOWW’s lakeside location and Shani’s compelling founder story gave influencers something meaningful to share with their audiences.