Founder-Led
Growth for
What’s Next.
Valerie Jennings is the Founder, CEO and Growth Architect at JSMM. Since 2003, she has helped ambitious brands earn visibility, build credibility and drive measurable growth through AI strategy, creative intelligence and integrated marketing systems.
A Vision That
Stayed Ahead.
Valerie Jennings founded JSMM in 2003 with a vision to help brands tell their stories in more meaningful ways. In 2005, she moved the agency into social media and content creation early, when few brands understood its potential.
Today, she leads JSMM’s evolution into AI-powered growth systems, connecting search, content, authority, paid media and creative to deliver real business results.
- 2003Founded JSMMA vision to help brands communicate differently.
- 2005Moved into social media and content creationAn early believer in what was next.
- 2010sScaled integrated digital marketing and martechBuilt a multi-channel agency for a changing landscape.
- TodayLeading the next eraFounder, CEO and Growth Architect focused on AI, visibility and measurable growth.
Strategy at the Intersection
of AI, Visibility and Growth.
Valerie partners with executive teams to build smarter marketing systems that drive measurable business results.
Executive
Growth Advisory
High-level strategy for ambitious brands ready for what’s next.
AI Search Visibility
(SEO + GEO + AEO)
Be found. Be trusted. Be the answer.
Creative Intelligence
& Brand Direction
Storytelling that connects brand, culture and commercial impact.
Integrated Systems
for Revenue Growth
Search, content, paid media, influencer and performance working together.
People. Perspective. Progress.
The future belongs to brands that are both discoverable and deeply human.
Valerie JenningsFounder, CEO & Growth Architect, JSMM
AI Changed Discovery.
Trust Still Decides.
Technology may change how people find you, but trust is still why they choose you.
Visibility Is a System,
Not a Channel.
Real growth happens when search, content, authority and creative work together.
Creative Still Has to
Make People Care.
Data gets you in the room. Creativity makes you memorable.
Founder-Led Systems.
Measurable Outcomes.
Under Valerie’s leadership, JSMM helps brands turn visibility into real business growth. Here are a few examples.
Under the Brand
with Valerie Jennings
Conversations on strategy, systems and the decisions behind modern business growth, including brand leadership, AI visibility, entrepreneurship, marketing strategy and creativity/performance.
Ideas Built to Move a Room.
Valerie speaks at industry events, contributes to leading publications and joins conversations about AI, digital transformation, modern growth and leadership.
Storytelling Has Always
Been Part of the Strategy.
Valerie’s background in journalism shaped her curiosity, love of storytelling and ability to ask the right questions. That same interview-style approach led naturally to Under the Brand and continues to inform how she brings out the real work behind businesses and brands.
Let’s Build
What’s Next. Together.
Request a private executive review of your AI visibility, positioning, attribution and conversion systems.