Replace with the opening paragraph. Explain who the client is, what they engaged JSMM to do, and the approach in one tight paragraph.
FFLOOWW Body & Soul is a wellness brand created around the belief that movement, mindfulness and emotional support should meet people where they are. The platform offers wellness experiences both in person and online, with a unique differentiator in the Miami market: a lakeside yoga experience in Skylake led by founder Shani Ayzencot.
As the brand prepared to launch its online wellness platform, FFLOOWW needed more than awareness. It needed credibility, community and authentic third-party content that could help introduce the brand to wellness-minded audiences in a saturated health and lifestyle market.
The primary challenge was launching a new wellness platform in a competitive category where audiences are already exposed to countless fitness, yoga and mindfulness brands.
FFLOOWW needed to:
A standard launch campaign focused only on ads or one-time influencer fees would not have created the same level of credibility. The brand needed real people to experience the offering, connect with the founder’s story and share the event because it felt valuable to them.
JSMM built an experience-first influencer launch centered on authenticity, community and long-term partnership potential.
We curated 150+ wellness and lifestyle influencers and secured 23 attendees with a combined reach of 2.5M followers. The event featured a lakeside yoga session led by founder Shani Ayzencot, a healthy brunch, platform preview, gifts, memberships and affiliate codes.
We negotiated one strategic paid partnership for only $500, using the budget to invest in the experience itself. Influencers shared because they loved it, resulting in 50+ organic content pieces and a scalable affiliate program for ongoing growth.
Through a strategic blend of influencer experience, organic content and affiliate partnerships, JSMM helped FFLOOWW launch its wellness platform with credibility, community and measurable visibility, setting the foundation for long-term growth and national expansion.
Schedule a strategy call to explore how JSMM can help you build visibility, community and measurable growth.
An experience-driven influencer launch and affiliate strategy that generated major visibility, organic content and long-term brand advocates for a new wellness platform.
FFLOOWW Body & Soul
Wellness
Influencer Strategy & Outreach
Event Planning & Management
Affiliate Program Development
Content Strategy
Brand Positioning
City, State
2024
Schedule a strategy call to explore how JSMM can help you build visibility, community and measurable growth.