AI Strategy & Decision Frameworks Led by Valerie Jennings
Valerie advises founders and executive teams on how to apply AI with discipline, governance and measurable impact before execution risk sets in.
This work is AI-augmented and human-led. It prioritizes clarity over hype, systems over tools and decision quality over shortcuts.
Apply for AI Strategy Framework
Inquiries are reviewed for strategic fit. Not all applications are accepted
Why Leaders Bring Valerie In Before They Execute
Valerie founded Jennings Social Media & MarTech in 2003 and has spent her career ahead of major shifts in marketing, technology and performance accountability.
She was an early adopter of social media in 2005, long before it became a business channel. She adopted an AI-driven strategy years before it became a buzzword. Across two decades, Valerie has built and led a global, women-led consultancy known for clarity, execution discipline and results that hold up under scrutiny.
Today, Valerie is brought in when organizations face high-stakes decisions around AI, growth and risk. Her role is not to sell tools or automation. Her role is to help leaders decide what to build, what to ignore and how to move forward without compromising brand, margin or trust.
This is advisory work designed for founders, executives and leadership teams not experimentation for experimentation’s sake.
“AI has become our superpower. These innovations are what drive our passion forward.”
AI Is Not the Strategy. Decision Quality Is
Most organizations do not fail with AI because of technology.
They fail because AI is bolted onto broken assumptions, unclear priorities or ungoverned execution.
Valerie’s AI Strategy & Decision Framework is designed to prevent that. This engagement provides leaders with a clear, defensible strategy for how AI should support growth, performance and accountability and where it should not be used at all.
What the Framework Delivers
A clear assessment of where AI creates leverage versus risk
Strategic priorities aligned to revenue, operations and authority
Governance considerations executives and boards expect
A written strategy artifact that guides future execution decisions
This work does not include tools, automation builds or tactical implementation. It is intentionally upstream where the most expensive mistakes are made.
Measurable Results & Industry Recognition
Valerie’s advisory work is grounded in outcomes, not abstraction. AI-augmented strategy, disciplined testing and executive-level reporting have driven measurable growth across industries.
42% Revenue Growth in 2023
Over 18 National & International Awards (2024–2025)
AI Certification, Coursera (Instructor: Dr. Andrew Ng)
Clients Across Healthcare, Technology, Tourism, and Real Estate
Performance is tied to spend, leads, pipeline and revenue without the black box.
Recognized Voice in AI Leadership & Innovation
Valerie is a nationally recognized speaker on AI strategy, marketing transformation and leadership accountability.
She speaks to executive audiences about building AI-ready teams, governance models, and systems that scale without sacrificing clarity.
Recent speaking engagements include national conferences and leadership forums focused on AI, growth and performance strategy.
This public work reflects the same advisory discipline used in private client engagements
(Speaking inquiries are reviewed separately.)
Under the Brand
Valerie hosts Under the Brand, a video podcast exploring the strategy, decision-making and leadership behind modern brands. The show supports her advisory work by sharing real conversations with founders and operators focused on performance, accountability and growth decisions without fluff.
Under the Brand is not a promotional platform.
It is a window into how Valerie thinks.
Behind the strategy: Truth, operations, and growth decisions.
Valerie sits down with influencer Molly Kuplan and Jennings Social Media & MarTech’s Maren Kollhus to expose what really drives successful creator-brand partnerships, from performance deals to real ROI. Expect bold takes, honest answers and no fluff.
Apply for Valerie’s AI Strategy & Decision Framework
For organizations navigating high-stakes AI, growth or transformation decisions.
What This Engagement Is Designed To Do
Clarify where AI should be applied and where it should not
Reduce execution risk before investment is made
Align leadership around priorities and governance
Produce a defensible strategy artifact for future execution
This work does not include tools, automation builds or tactical implementation. It is intentionally upstream where the most expensive mistakes are made.