Hire Content Creators Aligned with Your Brand to Deliver ROI

Last Updated on October 3, 2025 by Valerie Jennings

Content commands the digital space, and content creators are the bridge that connects your brand authentically with your audience.

As businesses strive to stand out, working with the right content creators can boost your brand’s presence and drive measurable ROI.

While influencers often rely on the size of their followings, content creators focus on authenticity and building deeper connections with a niche audience.

At JSMM, we’ve selected a team of high-performing creators who don’t just create; we build communities, tell stories and connect with audiences on a deeper level. We produce content that aligns with your brand’s values and helps you achieve meaningful business goals.

Explore why working with expert content creators is essential for achieving success and how to select the right ones to elevate your brand.

The Power of Podcasting and Video for Amplified ROI

Podcasts and video content are the most powerful tools for driving engagement and ROI.

With video, you can showcase your brand’s personality, tell stories and hook your audience emotionally.

Podcasts offer an even deeper connection, enabling long-form storytelling and in-depth brand discussions.

According to the 2025 Video Marketing Statistics, 87% of people say that video has convinced them to purchase a product or service, demonstrating its significant influence on purchasing decisions.

Meanwhile, 84% of video marketers report that video directly increases sales, highlighting its importance for boosting revenue and conversions.

These statistics prove that video content and content creators enable brands to connect deeply with their audience, foster trust and drive action.

Understanding the Role of Content Creators in Modern Marketing

Content creators have evolved from just influencers to full-fledged brand ambassadors. Today, they play a critical role in helping brands communicate the message in an authentic and relatable way.

According to Wyzowl’s Video Marketing Statistics, people spend 17 hours per week watching online video content, highlighting videos as a dominant medium for engagement and brand communication.

Creator marketing has moved beyond traditional advertising to become a key driver of brand growth.

Content creators don’t just produce content; they cultivate communities. Whether through social media posts, blogs, podcasts or video content, creators have a unique ability to connect with their audiences on a personal level.

This connection makes their content far more impactful, boosting brand engagement and helping businesses resonate in a way traditional marketing methods simply cannot.

Branded video content is one of the most effective ways to communicate with audiences.

That’s why working with professional content creators who understand your brand can lead to more meaningful engagement and higher conversion rates.

Key Qualities to Look for When You Hire Content Creators

“Some brands still don’t know how to pick out influencers. Just because someone has a million followers doesn’t mean they have the engagement or authenticity you need,” says Maren Kollhus, Jennings Social Media & MarTech’s UGC creator.

This is a crucial reminder when selecting content creators. It’s not about the size of their following, but how well they can authentically connect with their audience and align with your brand’s values.

When selecting content creators, prioritize these qualities:

Creativity & Authenticity

Content creators must craft original and compelling content that resonates with their audience. Authenticity in their approach helps build trust and fosters genuine connections, making your brand more relatable.

Engagement Over Follower Count

While it’s easy to focus on the number of followers an influencer has, what truly matters is the engagement rate. 

Micro-influencers, who typically have 15,000 followers or fewer, often achieve higher engagement rates, making them valuable partners for brands. 

This is especially true when their niche aligns with the brand’s target audience, as their more personal, trusted connections drive stronger results.

Brand Alignment

Perhaps the most crucial factor is ensuring the content creator’s values and style align with your brand.

A creator who embodies your brand’s voice will tell your story authentically and effectively, resulting in enhanced audience engagement.

Why brand alignment matters?

Imagine you’re a sustainable clothing brand aiming to promote eco-friendly fashion. Partnering with a content creator who shares your commitment to sustainability and regularly discusses eco-conscious living will ensure that their content aligns authentically with your brand’s values.

For instance, if the creator posts about reducing plastic use or supporting ethical fashion, their audience will see a natural connection between the creator’s content and your brand. 

This fosters trust and leads to higher engagement, as the content resonates deeply with viewers who share your brand’s values of sustainability.

By working with creators who embody your brand’s voice, you’re ensuring the story is told in a way that’s authentic and compelling. 

The content will feel genuine, not forced, which ultimately helps drive better results and conversions.

Meet JSMM’s High-Performing Creators

Valerie Jennings

I’ve always been drawn to authentic storytelling. My background in journalism makes me naturally gravitate toward interview-style content, which is why I launched my podcast, Under the Brand. 

It started as a way to reconnect with the style of storytelling I loved, where you sit down, dig into a story and bring out the real work behind success.

Through Under the Brand, I highlight the business behind marketing, from AI and data-driven strategies to the daily grind of entrepreneurs who do it all, from washing dishes to leading their companies. It’s not always glamorous, but that’s the story most people don’t see. 

This podcast allows me to share authentic, thought-provoking insights and generate rich content for B2B brands that need more thought leadership and engagement. 

The podcast has grown to over 800 subscribers in just three months, featuring interviews with industry experts in AI, drones, luxury branding and more.

Watch Under the Brand here.

Maren Kollhus

Maren is a UGC content creator specializing in authentic, lifestyle-driven content that speaks directly to her audience’s everyday experiences. 

With over five years of agency experience, Maren’s content blends real talk moments with engaging visuals that drive trust and loyalty. 

She focuses on creating content that builds genuine connections and fosters a sense of community, making her perfect for brands aiming to connect with their audience on a more personal level. 

Whether sharing behind-the-scenes stories or spotlighting customer experiences, Maren ensures that every piece of content feels authentic and resonates deeply.

Watch Maren’s content here.

Anna Hiserote

Anna is a video-first content creator known for her ability to craft scroll-stopping Reels and short-form content that captivates and converts. 

With a deep understanding of brand storytelling, Anna excels at creating authentic, engaging and impactful content, perfect for brands seeking to make a bold impression on platforms like Instagram and TikTok. 

Her expertise is breaking down complex messages into digestible, shareable videos, ensuring your brand’s voice stands out in a crowded digital space. 

Explore Anna’s work here.

Why choose JSMM’s content creators?

At JSMM, we understand that content creation is about more than just reaching people; it’s about building lasting relationships with your audience. 

Our creators are experts in authentic storytelling, and our work helps brands create meaningful connections that drive engagement and conversions.

How to assess ROI from content creators?

So, how do you assess the ROI from content creators? It’s not just about the number of likes or shares, but the actual impact on your business goals.

When evaluating the ROI of content creation and your digital marketing strategy, track metrics that matter: engagement rates, lead generation and conversion rates.

Key metrics to consider:

• Views & Shares: Many views and shares indicate content reach and audience engagement.
• Engagement Rate: Track comments, likes and interactions. High engagement signifies that the content is resonating with the audience.
• Sales & Lead Generation: Ultimately, content creators should help drive conversions. This could be through affiliate links, special offers or direct sales from creator-driven content.

Building Long-Term Partnerships with Content Creators

One of the most effective strategies for long-term success is creating strong, ongoing relationships with your content creators.

Rather than focusing on one-off campaigns, building long-term partnerships ensures consistent content production, stronger brand alignment and more meaningful results.

In an interview with lifestyle and luxury content creator Molly Kuplen, she explained that content helps keep your brand at the back of the audience’s mind. Even if followers aren’t ready to purchase immediately, consistent exposure ensures that when they are, they’ll remember your brand and know where to find it.

This ongoing visibility is crucial for cultivating trust and driving future conversions.

By working closely with creators and social media managers, your brand can maintain a consistent voice, build trust with its audience and stay top of mind. 

Overcoming Challenges in Hiring Content Creators

While the benefits of working with content creators are clear, the process can come with challenges.

Some common hurdles include:

• Budget Constraints: Hiring top-tier creators can seem costly, especially for small businesses.
• Aligning Brand Values: It can be tough to find the right fit, as creators vary in approach and tone.
• Managing Expectations: Clear communication about deliverables, timelines and performance expectations is essential.

Jennings Social Media & MarTech’s (JSMM) Content Creator Packages provide a straightforward and structured approach to overcoming these challenges. We’ll take the guesswork out of the process.

With our pre-vetted, professional creators, you’ll get tailored content that aligns with your brand’s values while maximizing your marketing investment.

How do I find talented UGC creators for my brand?

User-Generated Content (UGC) creators are essential for building authentic brand experiences.

To find skilled creators, explore platforms like Instagram, TikTok and YouTube, where creators are already producing content relevant to your niche.

Focus on creators who engage with a community similar to your target audience and produce high-quality, relatable content.

Reach out to them directly or through influencer outreach platforms such as AspireIQ and Upfluence.

Alternatively, we create packages to help you find the right UGC creators aligned with your brand. 

We specialize in matching businesses with creators who will bring authenticity and engagement to your brand.

How to hire a content creator?

Hiring a content creator involves several key steps:

1. Define your goals: Understand what you want to achieve—brand awareness, engagement or conversions.
2. Find the right creator: Search platforms or work with agencies like JSMM to find creators who align with your brand’s voice and goals.
3. Negotiate terms: Agree on deliverables, timelines and compensation.
4. Create a contract: Draft a contract that clearly outlines all terms, including expectations for performance and payment.
5. Collaborate on content: Work together to create content that matches your brand’s vision.
6. Monitor results: Track performance and ROI to ensure the collaboration is successful.

JSMM’s Social Series and Monthly Creator Retainer packages handle much of this process, from strategy to execution, ensuring smooth and effective collaborations.

Boost Your Brand’s Engagement and ROI with the Right Content Creators

Hiring the right content creators is crucial to boosting your brand’s engagement and ROI.

By focusing on authenticity, creativity and brand alignment, you can partner with creators who help tell your story in a way that resonates with your audience.

Video content, social media strategy and podcasts are essential to a successful modern marketing plan.

Our Content Creator Packages offer a range of options to help you get the most out of your creator collaborations and take your content strategy to the next level.

Ready to elevate your content marketing strategy?

Whether you’re just starting with branded video or seeking a monthly content creator partner, we offer various packages tailored to your needs.

Book your content creator today, and start driving ROI!

FAQs About Hiring Content Creators

What are the best platforms for hiring content creators online?

The best platforms to hire content creators include Upwork and Fiverr for freelance creators, influencer marketing platforms like AspireIQ, Influencity and Upfluence and social media platforms such as Instagram, TikTok and YouTube. JSMM offers a curated pool of professional creators for high-quality, brand-aligned content.

What is the typical cost to hire a content creator?

The cost of hiring a content creator varies depending on experience, platform and content type. JSMM offers flexible packages tailored to your needs, starting at $750 for a Test Drive Package, with more comprehensive options to suit your budget and goals.

How can I hire a social media content creator?

To hire a social media content creator, identify your needs and adhere to best practices. Search platforms like Upwork, Fiverr and influencer networks. Review past content, engagement and audience demographics to inform future decisions. Work with JSMM’s professional creators who align with your brand’s vision.