Back to the Mic: What Inspired Me to Create My Own Podcast

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Actually, I was infesticating video
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software cuz I love, you know, the
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natural podcast inner piss style and it
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reminds me of when I was a journalist a
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long time ago. And then when social
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media started, well, we got into it in
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2005. We did a lot of those natural
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innerpiece style podcasts and I missed
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that. So I was excited that they came
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back and we found some awesome podcast
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software just right on the computer
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Riverside. And so I was brainstorming on
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well how could we incorporate this into
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our content creation and then I got a
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little envious that I was doing this for
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clients. I said well I want my own
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podcast. So, I put together a podcast
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called Under the Brand. We already
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started interviewing clients and then
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I’ve done some just solo podcast style
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features and whatnot. It’s kind of like
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a hobby, you know, this nostalgia or
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authentic journalism style needs
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branding. Um, but we’ve also started
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developing podcast for clients now too.
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Um, but really it’s just a great content
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generator, right? Like B2B clients are
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always lacking good content and we
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always need more thought leadership. So
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this is a way that we can do all of
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that. We’re excited about it and I’m
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excited for Under the Brand. Just kind
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of miss those good old days when we just
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got to sit down and just do great
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interviews. Well, under the brand is is
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really on how the business behind the
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marketing and I feel like that story
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doesn’t get told a lot like you know um
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we and two partners at a new restaurant
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and the guys had you know he did
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everything even washing dishness all the
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way up to ownership and I think it’s
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good that here goes pretty stories like
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it takes work to run a business and
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success isn’t always sexy and People
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miss that. They see Instagram and Tik
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Tok and oh my god, they have a million
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followers and they’re so accomplished.
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But no, it’s a day-to-day dirty word and
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I have so much respect that claims that
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do it all or have done it all and aren’t
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too good to do it all. And that’s really
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that’s part of it, but it’s also like
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highlighting the AI and the data and the
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future of digital marketing and
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advertising and all the influencer
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activities. So, it’s kind of at a
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casting spotlight on all of those things
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and really getting the whole story um
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apply on brands and and business. It’s
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just we always see the fancy end
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product, but there’s so much more work
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that goes into the nut.