But do you think brands whether it’s
travel or others can survive today
without data and AI?
Well, you if you aren’t using data in AI
now or very soon, you can always wait
for the big providers to come up with
the end- all beall solution. AI is not a
plugin. So you need to be have clarity
on what you’re even going to load into
AI and filter those out before otherwise
the bad part of your business process
will be incorporated into the AI
recommendations. An annual analytic
process can’t keep up with the speed of
audience change. Now you have to be able
to deal with it in real time and then
take advantage of it so that an event
that could happen just organically
politically or otherwise newsworthy.
they don’t understand their audience and
and they’re putting together ad
campaigns that misalign with their
audience. So what we’re doing is dynamic
modeling of persona behaviors and who
they follow and the media engagement
that we know will convert them in real
time. and and we’re building an AI layer
that drives decisions.