MedTech’s global leaders spill their best-kept strategies. Are you ready?
I’m joined by two industry powerhouses at Lumitex on #UndertheBrand:
Matt Valego, chief commercial officer, and Lindsay Jankovic, director of marketing,
for a behind-the-scenes look at what’s happening in the industry and how bold leaders are setting the pace.
0:07
Do you feel like the medical device industry as a whole has really changed over the last five years? And if so, what does it take today to successfully bring a product to market?
0:21
It has. I think we’re all aware of the external environment we’re operating in right now — from tariffs to broader macroeconomic factors that impact businesses globally.
0:34
Ultimately, it all comes back to understanding your customers. You have to pay attention not only to your direct customers, but also to their customers — the people actually using your products.
0:44
You need to be a strong voice for them, able to guide them, support them, and make their jobs easier.
