Not all influencers sell… and that’s the truth.
Teasing a recent convo with influencer Molley Kuplen + our Influencer Manager Maren Kollhus where we got real about:
Collabs that actually convert
What creators look for in a pitch
How they really get paid
0:00
We’re joined by our wonderful influencer manager from the agency, Maren Kollhus. We’re also joined by luxury lifestyle influencer Molley Kuplen, who has worked with us on many amazing collaborations.
0:14
We’ve definitely seen the landscape shift over the past year. A lot of brands are now focusing on longer-term partnerships instead of one-off, “one and done” collaborations.
0:23
It’s about continuing to tap into the same audience and really building that relationship over time. I think that’s incredibly important on both sides.
0:32
Building long-term relationships with the right influencers is one of the best investments right now in our digital ecosystem, for a lot of reasons.
0:41
It allows for authenticity and creates the ability to convert that relationship into loyalty and sales. It is a long process.
0:50
Whether you’re working as a brand or as an influencer, I always say: shoot your shot. You never know if an influencer might genuinely love your product or service.
0:58
They might be a little out of budget, but it’s still worth reaching out. And the same applies from an influencer perspective.
