I reveal one of my favorite AI tools already transforming our PR strategies.
We’ve only been using this tool for about a month and have already secured major national news coverage for clients in financial services and aviation.
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Welcome to Under the Brand. I’m your host, Valerie Jennings. Today, I want to highlight one of my recent favorite AI tools called Quoted.
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Quoted connects journalists with experts and PR practitioners to help secure news coverage.
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As some of you know, I have a background in journalism — I was a broadcast journalist and print reporter many moons ago — so I still have a deep appreciation for PR. For many of our clients, it’s an investment that’s absolutely worth pursuing.
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Today, we focus heavily on brand credibility and search engine optimization by connecting our clients with high-quality PR opportunities.
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Quoted is powered by AI, and you can set up a profile either for yourself or for your clients. You’re also able to add multiple experts under one account.
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From there, you can monitor journalists who are actively looking for expert sources and pitch them directly through the platform.
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One feature I really love is that you receive a notification when a journalist has read your pitch.
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Unlike the old days of email outreach — where you never knew if your pitch was opened — Quoted gives you visibility into whether your message is actually being seen.
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If a reporter is interested, they’ll reach out directly to follow up.
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We’ve only been using this tool for about a month, and we’ve already secured major national news coverage for clients in financial services and aviation.
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So I highly recommend checking out Quoted and giving it a try for yourself.
