Currently, we’re witnessing a turbulent economy, and while uncertainty prompts most businesses to pull back, this is precisely the time to keep showing up.
After more than two decades running an agency, here’s what I know:
Consistency always beats volatility.
→ Keep showing up when other people pause.
→ Think like you’re earning your biggest client every single day.
→ You’ve got to stay positive and double down on keeping morale up.
Ultimately, people crave authenticity. AI can do a lot, but it can’t replace social proof, real value or solve the kinds of problems only humans can.
0:00
When a competition gets nervous or
0:03
morale drops, people get quiet. They get
0:07
anxiously quiet. And so, you’ve got to
0:09
lean in during those times. You’ve
0:12
actually got to double down on your
0:15
efforts, on your ad spend. And
0:16
consistency does pay off. I’ve talked
0:18
about this in other podcasts that
0:21
actually when you stay consistent during
0:25
unstable times, you actually come out
0:28
way ahead. And you can look back at
0:31
research at economic studies that
0:33
actually prove this point. So,
0:36
resilience isn’t who spends more, it’s
0:39
who refuses to disappear. So, kind of
0:43
think of it like war of the wills. So,
0:46
what’s two decades taught me?
0:47
Consistency always beats volatility.
0:50
You’ve got to keep showing up with real
0:52
answers when other people pause. You got
0:55
to act like you’re earning your biggest
0:57
client every day. And you’ve got to be
1:01
positive. You’ve got to spread
1:02
positivity. And you’ve got to double
1:06
down on keeping morale up. The message,
1:09
the quality of the message, authentic
1:12
content. You can’t just beat everybody
1:15
with AI. Yeah, AI is a weapon that you
1:18
can use, but just creating fake AI
1:22
videos is not going to beat out your
1:24
competition. In fact, what people crave
1:27
more than anything right now is
1:29
authenticity, social proof,
1:32
testimonials, real value, being a
1:35
problem solver, a team player. And you
1:38
know, cycles are normal. the economy
1:41
cycles, technology cycles, AI is kind of
1:45
like this tornado effect right now
1:48
around everything, but it’s going to
1:50
stabilize and it’s going to get better.
1:52
And next year, in 2026, we’re going to
1:56
actually see some of this volatility
1:58
settle down. It doesn’t mean AI isn’t
2:00
going to be a game changer, but it’s
2:02
it’s definitely going to get a little
2:04
bit more stable next year.
