AI can drive richer data, faster optimization and more powerful systems across marketing. But brands still need strategists and creative thinkers who know how to keep the work fresh, distinctive and grounded in real performance.
0:00
There’s a lot of social [music] media posts, especially on Instagram floating around. Uh raising the [music] question,
0:07
do marketing agencies still exist in this world of AI? And can [music] uh companies now power their entire
0:15
marketing with maybe one or two [music] people? Marketing agencies have a role to play in this, especially AI forward
0:24
[music] agencies, agencies that are discovering the opportunities to grow [music] and scale. How do you get a
0:30
referral for a client off of ChachiPT or the [music] other LLMs? We have been on the receiving end of this and it’s been
0:38
very exciting companies that we wouldn’t be able to reach otherwise very qualified companies seeking an AI
0:47
expert. I think um agencies have [music] to pivot really fast. some of the services may be being devalued by AI.
0:56
[music] If the strategy and the content is not strong and you don’t have a strategist or an AI creative [music]
1:05
thinker running that aspect of the business to keep it fresh, to keep it unique and not [music] turn it into AI
1:14
generic content. We’re also seeing a pivot to more original candid style photos [music] and videos driven
1:22
by the creator economy and we continue to impress upon our clients that that type of content is [music] really
1:30
important especially in this AI era. So I also [music] want to address the power
1:37
and capabilities of AI and at our agency [music] we’re not looking to replace
1:44
jobs. We’re looking to optimize certain roles [music] with AI and as AI is disrupting different aspects of the
1:51
business and capabilities in driving all this rich [music] data and analytics in
1:59
creative can do the job [music] of say 5 to 10 people if it’s set up right. For
2:06
us it doesn’t we’re not looking to replace 5 to 10 people. We’re looking to add the value of 5 to 10 people with these new [music] AI setups and systems.
2:18
I think the way agencies used to oper operate [music] is obsolete. We need uh
2:26
agencies and uh strategic AI [music] uh systems architects, strategists,
2:33
creatives that can drive all [music] of that data uh creative value and performance to grow and [music] scale
2:42
businesses in 2026 and beyond.
