Client: FLEXRail

Objective: 

Strengthen FLEXRail’s brand presence, increase organic growth, reduce reliance on paid search and drive audience engagement through strategic content and cost-efficient advertising across digital channels.

Strategy:

In 2024, JSMM implemented a comprehensive digital marketing strategy focused on:

• • Increasing direct website traffic through stronger brand recognition. 
  • Reducing dependence on paid search by optimizing organic growth strategies. 
  • Enhancing LinkedIn content and advertising with themes of sustainability, operational efficiency and technology integration aligned with industry trends.
  • Improving ad cost efficiency while expanding audience reach through diversified campaign strategies.

Execution:

• We crafted a series of whitepapers, videos and targeted ad campaigns, showcasing FLEXRail’s innovations, tailored to engage specific audience segments.
• Our team boosted website traffic by enhancing brand visibility and optimizing content, shifting focus from paid search to organic growth.
• We grew its LinkedIn audience by posting content focused on sustainability and efficiency, aligning with current industry trends and audience interests in green technology.
• For LinkedIn ads, we improved ad spend efficiency, expanding reach with sponsored posts, traffic ads and targeted campaigns on rail switching. We tightened ad targeting by focusing on specific roles like logistics managers and directors of innovation. 
• We prioritized A/B testing of ad formats and CTAs, refining retargeting and optimizing landing pages to capture leads.