Our team recently spearheaded an AI-driven tourism campaign for the Miami Beach Visitor Center, powered by the Miami Beach Chamber of Commerce, designed to increase visibility and engagement for Miami-Dade County as a premier travel destination. By focusing on diverse traveler personas, the campaign captured the attention of different audience segments, delivering significant engagement and showcasing the county’s unique appeal.

This campaign effectively integrated AI-driven persona development with targeted Meta ads and geofencing, reaching a broad audience and generating significant leads. The strategic use of AI-driven insights proved crucial in connecting with specific traveler personas, driving engagement and reinforcing Miami-Dade County’s reputation as a top travel destination. The project demonstrated how data-driven strategies can deliver powerful results in tourism marketing.

Using AI-driven insights, we developed tailored personas that resonated with specific types of travelers. For luxury leisure travelers, represented by the persona “Sophisticated Samantha,” we focused on upscale experiences in South Beach and Mid Beach, resulting in the highest reach and conversions. For adventure and culture enthusiasts, the “Explorer Ethan” persona emphasized Miami’s cultural events and outdoor adventures, attracting a younger demographic interested in festivals and nightlife. Finally, the family vacation planner persona, “Family-focused Fiona,” successfully engaged families through ads highlighting safety, family-friendly activities and discounts in North Beach.

Geofencing around high-traffic areas like New York, Dallas and Charlotte airports further amplified the campaign’s success. This strategy helped precisely target potential travelers, leading to more conversions and interactions by reaching users who matched the behaviors of those already engaging with the ads.

AI insights also shaped the creative assets and copy for the campaign, allowing us to craft tailored video content and imagery that spoke directly to each persona’s interests. The personalized nature of this content, whether highlighting luxury experiences, cultural attractions or family activities, played a crucial role in driving engagement.

The campaign achieved impressive digital results:

• Leads Generated: 73 qualified leads
• Meta Ad Performance: High click-through rates and engagement on Facebook and Instagram, with efficient cost-per-result metrics. The luxury-focused ads performed exceptionally well, generating the most conversions.

Top-Performing Locations and Ads:

• Luxury Ads: Led reach and conversions, especially on Facebook.
• Family and Adventure Videos: Showed strong engagement, particularly in geofenced areas like Dallas and Charlotte, where engagement metrics exceeded expectations.