As a digital marketing agency with experience in the travel and tourism industry, our team of experts recently spearheaded an AI-driven tourism campaign for the Miami Beach Visitor Center, powered by the Miami Beach Chamber of Commerce, designed to increase brand awareness, visibility and engagement for Miami-Dade County as a premier travel destination. By focusing on diverse traveler personas, our marketing efforts captured the attention of different audience segments, delivering significant engagement and showcasing the county’s unique appeal.
This travel marketing campaign effectively integrated AI-driven persona development with targeted Meta ads and geofencing, reaching a broad audience and generating significant leads across different social media and online platforms. The strategic approach to AI-driven insights proved crucial in connecting with specific traveler personas, driving engagement and reinforcing Miami-Dade County’s reputation as a top travel destination. The project demonstrated how data-driven strategies can deliver powerful and remarkable results when working with a travel and tourism marketing agency.
AI insights also shaped the creative assets and copy for the campaign, allowing us to craft tailored video content and imagery that spoke directly to each persona’s interests. The personalized nature of this content, whether highlighting luxury experiences, cultural attractions or family activities, played a crucial role in driving engagement.
Through these digital marketing strategies, a small investment yielded huge returns.
Meta Ad Performance:
- Leads: 73
- Landing Page Views: 1,085
- Cost Per Link Click (CPLC) and CTR:
- CPLC: Facebook – $2.23, Instagram – $3.68
- CTR: Facebook – 2.66%, Instagram – 1.85%
Geofencing Ad Results:
- Click Rates: High CTRs, especially Miami Retargeting at 4.35%, show effective engagement and interest generation through video content.
- Total Impressions: Total impressions: 16,213 with a reach of 8,043.
- Total Video Views: 4,936
Top-Performing Locations and Ads:
- Luxury Ads: Led reach and conversions, especially on Facebook.
- Family and Adventure Videos: Showed strong engagement, particularly in geofenced areas like Dallas and Charlotte, where engagement metrics exceeded expectations.
