Masked Owl Technologies, a cutting-edge tech startup, approached Jennings Social Media & MarTech needing a complete brand overhaul. They required a fresh and distinctive brand identity and a comprehensive set of design assets to establish a robust online presence. As their goal was to capture the essence of their innovative technology while resonating with their target audience in the tech industry, JSMM was more than up for the challenge.
Our team embarked on a journey to revamp Masked Owl Technologies’ brand from the ground up, which included name and logo design, branding colors and fonts, design layouts and graphic assets for posts.
- Name and Logo Design: Through collaborative brainstorming, we crafted the perfect name, “Masked Owl Technologies,” reflecting the company’s mission and values. Our team then designed a unique and memorable logo, seamlessly blending technology elements with the enigmatic allure of owls.
- Branding Colors and Fonts: Ensuring consistency, we curated a palette of tech-industry resonating colors, paired with fonts striking the ideal balance between modernity and readability.
- Design Layouts: Meticulously creating design layouts for all social media platforms, our team ensured a consistent brand identity across channels, including profile images, cover photos and templates for various content types.
- Graphic Assets for Posts: To power Masked Owl Technologies’ content strategy, we developed a comprehensive suite of graphic assets, capturing the brand’s essence and effectively showcasing their tech innovations.
Masked Owl Technologies’ brand transformation was nothing short of remarkable. Our comprehensive design solutions were pivotal in their success:
- The new brand identity was well-received, establishing Masked Owl Technologies as a notable player in the tech industry.
- Consistent branding across all platforms improved brand recognition and user engagement.
- The professionally designed graphics and geofencing videos increased social media engagement and customer interest.
