For more than a decade, Jennings Social Media & MarTech has worked with clients in the real estate industry to achieve successful outcomes for their digital marketing needs. Our client, JW Group, is a luxury real estate company in Telluride, Co., and part of Forbes Global Properties. When they were seeking to enhance its market presence and reach luxury buyers, our team developed a strategic digital advertising campaign leveraging the latest AI technology.

To reach optimal results, our approach included:

• Persona Development: Understanding the core audience – luxury travelers, buyers and investors.
• Creative Videos & Graphics: Crafting visually stunning and engaging content.
• Targeted Social Media Ads: Utilizing the power of social platforms for precise targeting.
• Geofencing Technology: Capturing the audience in the right place at the right time – especially during the holiday season in Telluride.

Ultimately, the campaign not only resonated with our target audience but also proved to be incredibly cost-effective and efficient. This success stands as a testament to the power of combining innovative technology with strategic planning.

FB/IG Ads:

• Cost Per Click: $.36
• Click Thru Rate: 3.62% (Benchmark on FB is .90%)

Geofencing:

• Reach: 3,551
• Video Views: 10,653
• Impressions: 40,198