AI & Geofencing Ads for Luxury Real Estate | JW Group Case Study

Our team of experts executed a successful AI and geolocation ad campaign for JW Group from Dec. 2023 to Sept. 2024, driving remarkable results in brand awareness, website traffic, video engagement and qualified leads. The campaign effectively leveraged geofencing technology to target high-traffic areas and relevant audiences by focusing on luxury real estate properties in key locations such as Telluride and other high-profile destinations.

The campaign resulted in an impressive 904% increase in website traffic, with sessions jumping from 1,210 to 12,147 during the campaign period. This surge in website visits highlights the success of the targeted ads in engaging potential buyers and driving them to explore JW Group’s luxury property listings.

• 101,546 total video views across Meta digital channels (Facebook/Instagram) and geofencing platforms, showcasing a strong digital presence and audience engagement with video content.
• 11,399 total website clicks, including 5,929 from geofencing ads and 5,470 from Meta ads, reflecting successful ad performance.
• 13.65% CTR on retargeting geofencing ads, far exceeding industry benchmarks and underscoring the relevance of the targeted messaging.

In addition to the strong engagement metrics, our digital marketing efforts generated qualified leads through Facebook and Instagram ads. These leads demonstrated serious interest in specific properties, further proving the effectiveness of the geolocation strategy in attracting the target audience and potential buyers at key moments during their browsing and travel experiences.