Client: Overland Park Convention Center (OPCC)
Objective: Boost the Overland Park Convention Center’s (OPCC) social media presence, engagement and website traffic through a strategic organic content approach, eliminating reliance on paid media.
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Client: Overland Park Convention Center (OPCC)
Objective: Boost the Overland Park Convention Center’s (OPCC) social media presence, engagement and website traffic through a strategic organic content approach, eliminating reliance on paid media.
Strategy:
In 2024, our team shifted from paid advertising to a data-driven organic approach, leveraging high-quality multimedia content, community engagement and educational posts that align with audience preferences.
We analyzed performance data to refine content, emphasizing videos, virtual tours and interactive elements that consistently drove higher engagement.
Execution:
Results:
Results are based on a social media performance comparison from Jan 1 – Oct 17, 2024, vs. the same period in 2023.
Event Planning & Venue Management
March 28, 2025