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Jennings Social Media & MarTech recently executed a highly successful PR campaign for our client, Lumitex, a leader in medical device lighting solutions. Our goal was to strategically place a press release in targeted trade publications and across Associated Press outlets via PR Newswire, ensuring that Lumitex’s message reached the most relevant audience.
Our PR team meticulously crafted the press release and built custom media lists to pitch directly to editors in key trade publications. By focusing on C-suite and director-level decision-makers, we ensured that Lumitex’s message was delivered to the right audience. This targeted approach resulted in impressive placements, with the press release being featured in top-tier trade publications and reaching hundreds of outlets nationwide.
The results of this campaign were outstanding:
Not only did we achieve an impressive click-through rate, but our press release was also organically picked up by Medical Plastics News, further amplifying Lumitex’s reach. This additional coverage is a testament to the effectiveness of our customized PR strategy and the hard work of our dedicated PR team.
Check out the full press release and learn more here.
September 3, 2024
