Illuminating Precision in Medtech Digital Marketing

Client: Lumitex
Objective: Showcase Lumitex’s innovative lighting solutions for OEMs and contract manufacturers using AI and advanced creative tools

Strategy:

Our creative team developed a comprehensive visual strategy that combined 3D modeling, AI-enhanced imagery and expert photo editing to create high-impact visuals that resonate with healthcare professionals.

Execution:

• Hospital Bed Project:
  Conducted on-site research to accurately measure a hospital bed for precise 3D modeling of “First Class Seat Controller” featuring illuminated buttons, latch lighting and under-bed lighting.
• Ophthalmic Remote:
  Utilized advanced 3D software model showcasing Lumitex’s remote with illuminated internal components, consistent with the client’s design style.
• Ambient Lighting:
  Crafted AI-generated prompts to produce multiple images, aiming for the best replica of the care station photo provided by the client. Refined the imagery using Adobe Photoshop to represent the anti-trip lighting feature accurately.
• RTI (Remote Target Illuminator):
  Created a product photo using the sample RTI and packaging provided, aligning with the client’s vision.
• SCS (Single Cable System):
  Illustrated the customizable cable tips and their seamless integration capabilities using a 3D model.

Results:

• Enhanced Product Visibility: Improved product understanding and interest among healthcare professionals.
• Strong Brand Alignment: Consistently reflected Lumitex’s branding and technological excellence, enhancing its market position.

Our innovative approach to visualizing Lumitex’s advanced technologies showcases JSMM’s commitment to creative excellence and effective communication. 

Our team goes above and beyond, leveraging cutting-edge tools and collaborative strategies to ensure we surpass client expectations, consistently delivering impactful results to make our clients stand out in the healthcare industry.