Specializing in marketing technology and the digital industry, Jennings Social Media & MarTech is strongly positioned to assist clients with innovative and technology-driven campaigns. For our EdTech client, IMAGO, our creative and paid media teams created a loop video, lander and geofencing ad to generate traffic and leads during the ACTE CareerTech Vision conference in Las Vegas.
Geofencing campaigns are an excellent and cost-effective strategy to boost audience reach at tradeshows and events. Working with a modest budget of approximately $100, our geofencing ad achieved remarkable results, garnering an impressive 22,709 video views with a commendable $4.35 CPM (cost per 1,000 impressions). In addition, the conference email open rate performed well above average at 53%, and 15 form leads were submitted through the landing page created by JSMM.
The success of this campaign and the results achieved at the ACTE CareerTech Vision conference underscores the proficiency of JSMM in driving engagement, visibility, and lead generation for our valued clients.