A commercial real estate and personal property tax consulting firm, representing hundreds of clients across the U.S., wondered if it would be possible to generate leads through alternative digital channels. To date, their sophisticated call center had been the source of most lead generation activities. Through an integrated and goal-oriented approach, our team worked with them to complement their efforts and put digital marketing and advertising strategies in place to drive new leads. With a modest and extremely targeted budget, we were able to generate leads for them for the first time through paid search, email marketing, social media, content creation, SEO, landing page development, website optimizations and more.
While all of these tactics work together, paid search, in particular, drove the most direct web inquiries to their sales team, which they converted into several new clients. Some of the sales opportunities included 50 plus retail and hotel locations. In just one year, we created approximately 60 new assets including case studies, webinars, videos, and more.
“Jennings Social Media & MarTech has been absolutely everything they presented and more, they are exactly what our organization needed. Valerie and her team developed a digital marketing plan and pushed relentlessly toward our goals. They have taken responsibility for all aspects of the effort and produced real quantifiable results. JSMM keeps us active, relevant, timely and within our space. We could not be happier!”
– Monte Welch, VP of Property Valuation Services