Overland Park, Kan., January 14, 2025 – JSMM successfully executed an exclusive influencer launch event for FFLLOOWW Body & Soul, a Miami-based wellness platform, generating 2.5 million impressions, 50+ pieces of organic content and 50+ new followers, while spending only $500 on paid creators.
The event, held lakeside in Skylake, Miami, showcased the brand’s in-person and online wellness offerings led by founder Shani Ayzencot, and attracted 23 curated influencers across the wellness and lifestyle space.
“Our strategy prioritized the experience, not transactional posts,” said Maren Kollhus, Influencer Marketing Specialist at JSMM. “When the product and story are compelling, influencers become genuine advocates. That’s what happened here.”
Event Highlights:
- Guided yoga session
- Healthy brunch + networking
- Platform preview Q&A
- Luxury yoga mat + weight gifting
- Affiliate program launch (10% commission)
Why It Worked
JSMM’s influencer model focuses on:
- Quality > follower count
- Authentic experiences
- Performance-based partnerships
- Luxury yoga mat + weight gifting
- Brand-aligned storytelling
“This is the future of influencer marketing,” said Valerie Jennings, Founder & CEO of JSMM. “Creators want to share experiences that resonate. When brands deliver value, amplification happens naturally.”
Media Contact:
info@jsmmtech.com