Valerie Jennings and JSMM Create AI Photo Booth Activation for Miami Beach Chamber of Commerce 100th Anniversary Gala

Then Now Always Miami Beach – Applying AI Strategy, Branded Storytelling and Experiential Marketing to a Civic Milestone Event

Overland Park, Kan., June 26, 2026 –

Valerie Jennings, Founder and CEO of Jennings Social Media & MarTech, led the development of a custom AI Photo Booth activation for the Miami Beach Chamber of Commerce’s 100th Anniversary Gala on Saturday, May 9, 2026, at Loews Miami Beach Hotel. Created for the gala’s theme, “Then. Now. Always Miami Beach,” the activation gave guests an interactive way to experience the city’s Art Deco past, present-day identity and future vision through custom AI-generated portrait filters.

For organizations adopting artificial intelligence, the opportunity is not simply to create AI-generated content. It is to apply AI with strategy, governance, brand direction and audience experience in mind. The Miami Beach Chamber activation demonstrated how generative AI can support live event engagement, civic storytelling and brand participation when guided by clear prompt logic, creative direction and operational planning.

“AI can be most meaningful when it helps people see a story differently,” said Valerie Jennings, Founder and CEO of Jennings Social Media & MarTech. “For the Miami Beach Chamber’s 100th Anniversary Gala, the goal was not to use AI for novelty. It was to create an experience that honored the legacy of Miami Beach while giving guests a personal, visual way to engage with the city’s past, present and future.”

Jennings created the prompt logic, filter direction, branded environment and guest-ready AI outputs for the activation. The experience included three custom filter categories: THEN, NOW and ALWAYS. THEN placed guests in a 1920s Miami Beach Art Deco setting with period-inspired fashion, vintage hotel architecture, palm-lined boulevards and nostalgic coastal glamour. NOW reflected present-day Miami Beach in 2026 through modern gala styling, Art Deco hotel facades, nightlife energy and luxury event visuals. ALWAYS imagined Miami Beach 100 years in the future with evolved Art Deco architecture, advanced AI, robotics, autonomous transportation, holographic city elements and sustainable tropical design.

The activation reflects a larger business trend: leaders are looking for practical AI applications that improve engagement, storytelling and customer experience while protecting brand integrity. AI-powered experiences can help organizations translate a message into participation, but the work requires more than access to generative tools. It requires AI Governance, prompt architecture, brand standards, user experience planning and a clear understanding of how audiences will interact with AI-generated outputs in real time.

Valerie Jennings advises founders and executive teams on AI Strategy, AI Governance and growth decisions. She is often engaged before implementation begins to help organizations reduce execution risk, clarify priorities and align AI adoption with measurable business goals. JSMM helps organizations improve visibility across search engines, AI systems, modern discovery platforms and live audience experiences.

Jennings serves as Chair of the Technology & AI Accelerator Council for the Miami Beach Chamber of Commerce, where she contributes to conversations about responsible AI adoption, technology leadership and innovation. Her work with the Chamber reflects JSMM’s broader focus on helping organizations apply AI with purpose, transparency and executive-level strategy.

Jennings Social Media & MarTech is an AI-powered growth consultancy helping organizations improve visibility, decision-making, marketing performance and business outcomes. Founded in 2003 and headquartered in Overland Park, Kansas, JSMM works with organizations across Kansas City, Miami Beach and national consulting markets. The firm’s work spans AI Strategy, AI Governance, AI Visibility, Generative Engine Optimization, Answer Engine Optimization, Growth Strategy, lead generation, SEO, paid media, content strategy, analytics, executive communications, experiential marketing, dashboard reporting and business growth consulting.

JSMM has been recognized through honors including the Inc. Power Partner Award, TITAN Women In Business Awards, Muse Creative Awards and New York Digital Awards. These recognitions support the firm’s position as an AI-powered growth consultancy serving organizations that need strategic advisory, transparent measurement and performance-driven execution.