Transportation Logistics Marketing Agency.
AI Buyer Personas
Creative Services
Digital Advertising
Lead Generation
Decades of Experience. Measurable Results. Real Industry Impact
From yard management systems (YMS) and rail services to third-party logistics and automotive track and trace, we’ve driven results for brands representing major OEMs for over a decade.
Today’s logistics companies are navigating unprecedented challenges, including rising costs, labor shortages and tech disruptions. Whether you’re offering a YMS platform, building rail optimization software or solving track-and-trace challenges, our marketing solutions are tailored to help your business thrive in this environment by increasing visibility, generating qualified leads and creating lasting brand value.
OUR PORTFOLIO
Where Vision Meets Execution
We like to let our data show our true successes — but we decided to spell it out for you too.
AI-Powered Marketing Strategies
Your Trusted Partner in Transportation and Logistics Marketing
We’re not a generalist agency. Our niche experience in transportation and logistics means we speak your language, understand your challenges and deliver customized marketing strategies quickly and precisely.
Whether you’re a transportation technology innovator or a rail solution provider, we design campaigns that align with your unique value proposition, sales goals and industry positioning. Our clients including AutoVentive, FlexRail and Precision Vehicle Logistics partnered with us because we go beyond surface-level strategy to deliver meaningful, data-driven results.
SERVICES
We Know the Logistics Landscape — And How to Market It
Our strategic approach to branding and positioning ensures your business stands out, whether you’re in the Third-Party Logistics (3PL) industry, offer yard management services, track and trace solutions or rail transport. From messaging frameworks to digital identity and websites, we deliver cohesive narratives that build trust and drive recognition.
We create custom campaigns for rail, automotive, freight and intermodal logistics companies, highlighting operational innovation, safety and environmental impact. Whether you’re promoting YMS platforms or sustainable shipping solutions, we align content with industry needs to engage decision-makers and deliver measurable results across your marketing channels.
Our creative team creates professional videos and graphics that bring your transportation solutions to life, from showcasing YMS platforms and track-and-trace systems to explaining rail and intermodal services. Whether you need engaging content for LinkedIn, a trade show booth or a product launch, we design visuals that break down complexity, reinforce your brand and connect with decision-makers across the supply chain.
Our digital marketing experts craft targeted SEO, SEM and paid strategies for the transportation logistics sector. Using industry-relevant keywords, we optimize your visibility across search engines and digital ad platforms, bringing in high-quality traffic, improving lead gen and lowering cost per conversion.
From evaluating a new yard management system to exploring rail partnerships or comparing track and trace technologies, we leverage LinkedIn’s powerful B2B targeting to reach transportation logistics decision-makers. Our sponsored content and retargeting strategies turn visibility into engagement and engagement into qualified leads.
We position your brand as a trusted voice in transportation logistics through content and media strategies highlighting your expertise in YMS, track and trace, rail and digital transformation. From executive bylines to press coverage and whitepapers, we help you claim your space in the conversation shaping the future of logistics.
We amplify your tradeshow presence with targeted pre-show, in-show and post-show strategies that drive booth traffic and spark conversation. From digital ad campaigns and email invites to branded collateral and live social coverage, we ensure your event investment turns into real leads.
AI Advertising
Buyer Persona Development
Geofencing Technology
Strategic Influencer Marketing
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Success Story
AutoVentive, a leading provider of automotive logistics technology, partnered with JSMM to elevate its digital presence and engage decision-makers across the automotive supply chain. We executed a high-impact marketing campaign leveraging multi-platform advertising, content strategy, and advanced geofencing, targeting key industry events to maximize engagement.
Client Testimonial
“Always a pleasure working with Valerie and her team at Jennings. We have enjoyed the partnership in creating a marketing strategy and building our brand at Precision. Great company that delivers results!”
– Jennifer Burke
Our Approach
- Precision Targeting Through Multi-Platform Campaigns: We launched strategic paid campaigns across Google, LinkedIn, Facebook and geofencing platforms to position AutoVentive in front of key decision-makers in the automotive logistics space. We selected each channel to maximize impact and meet the most active audiences.
- Content-Driven Lead Generation Strategy: Our team developed content-rich ads, whitepapers and videos to attract high-quality leads. These assets highlighted AutoVentive’s innovative solutions like AV Shadow and YMS management, establishing the brand as a thought leader in the sector.
- Social Engagement and Brand Credibility: We maintained a steady stream of organic content across LinkedIn and Facebook, sharing company news, milestones and partnership announcements to foster ongoing engagement and reinforce brand credibility.
- Website Optimization for Enhanced User Experience: We improved AutoVentive’s website structure, navigation and content flow, boosting on-site engagement and ensuring a seamless experience that reflects its cutting-edge positioning in automotive logistics.
- Whitepaper Distribution for Industry Insight: To further establish authority and drive website traffic, we created and promoted whitepapers offering valuable insight into logistics automation, data visibility and digital transformation. These assets effectively captured interest while linking qualified traffic back to the website.
The Impact
Our strategic, cross-platform efforts drove measurable improvements in reach, efficiency and engagement, showcasing the growing impact of a well-rounded digital strategy. Our efforts resulted in a number of key wins for 2024:
- A significant increase in overall traffic, with views rising to 16,719. This increase suggests that more visitors are reaching the website, which could be indicative of successful marketing efforts or growing brand awareness.
- A significant surge in traffic brought total users to 11,333, with 11,306 of them being new, demonstrating the power of our user acquisition strategy and its success in attracting fresh, high-intent audiences.
- The total engagement time more than doubled from the previous year, reaching over one and a half days in cumulative duration, reflecting more intentional browsing and more substantial interest in the content we created.
- Whitepaper downloads targeted through Google Ads showed a direct approach to capture qualified leads and demonstrated content-driven strategy effectiveness.
- Our LinkedIn and Facebook ad campaigns drove strong results, too, with LinkedIn impressions reaching 391,000 through diversified objectives and improved cost efficiency. Facebook impressions rose to 149,000 in 2024, driven by high-performing video content that boosted engagement and reach.
Services We Used.
- AI Advertising
- Buyer Persona Development
- Creative Services
- Content Marketing
- Website Marketing
- Branding
- Audience Segmentation
- Market Analysis
- Digital Advertising
- Copy Development
- Computer-Generated Graphics
- Growth Marketing Strategy
- Brand Identity Enhancement
- Website Design & Development
Transportation Logistics Marketing FAQ
We work with many companies in the transportation and logistics space, including rail technology providers, YMS platforms, freight visibility tools, 3PLs and intermodal logistics brands. If your business touches supply chain technology or freight movement, we can help you grow your digital presence.
Yes. With over a decade in this vertical, we’ve developed a deep understanding of complex logistics solutions like yard management systems, track-and-trace software and rail optimization tools. We know how to simplify technical language without losing your message or value proposition.
We provide full-service marketing solutions including branding, SEO, digital advertising, content creation, email automation and LinkedIn campaigns. Our approach is tailored to your product, audience and goals, whether that’s lead generation, brand awareness or sales enablement. Browse our complete portfolio here.
