Travel and Tourism Marketing.
AI Buyer Personas
Creative Services
Social Media Campaigns
Geofencing Technology
Jennings Social Media & MarTech (JSMM) is an award-winning digital marketing agency with over 10 years of experience growing hotels, resorts and travel markets. We lead with AI-powered marketing strategies to reach travelers in critical moments.
Our unique approach combines AI, advanced data insights and precise targeting to create campaigns that connect your business with the right audience. From building traveler profiles to crafting engaging, location-based ads, we ensure your marketing techniques work smarter.
With JSMM, you gain a strategic partner focused on impactful, high-conversion campaigns tailored to the travel and tourism market.
AI-Powered Marketing Strategies
Boost Visibility and Bookings with AI Digital Campaigns
At JSMM, we help hotels, resorts and municipalities reach their target market with AI-driven, personalized marketing. Through AI-generated buyer personas and customer journey mapping, we provide in-depth insights into traveler preferences, needs and intent — giving you a clear roadmap for effective, targeted campaigns.
We engage travelers at crucial locations through geofencing and location-based targeting, delivering timely, relevant ads where they’re most likely to convert. By building lookalike audiences, we expand your reach to new travelers with similar interests.
We also provide destination marketing services for municipalities —- showcasing unique travel spots and captivates travelers seeking unforgettable experiences locally.
Our real-time reporting tools closely track campaign performance, offering actionable insights and data-backed feedback to refine strategies and enhance results.
With JSMM’s AI-powered strategies and eye-catching content, your brand will stand out, increase engagement and see real growth in the travel and tourism industry.
SERVICES
Travel and Tourism
Understand your audience like never before with AI buyer personas and customer journeys. We analyze traveler demographics and behavior to craft detailed personas, helping you reach the right travelers with the messages that resonate most.
Capture attention with creative content that’s tailored to your target market. From engaging ad copy to dynamic videos, our creative services ensure your brand stands out and connects with luxury travelers, adventure seekers and families alike.
Reach travelers and potential customers in the right place at the right time. By geofencing key locations like airports and popular attractions, we ensure your ads are seen by those most likely to engage, while lookalike audiences help expand your reach to similar travelers.
Engage travelers exactly where they are with geofencing technology. Targeted ads appear near key tourist spots, transit hubs and more, boosting brand visibility and capturing interest when they are most relevant.
Access valuable insights into traveler behavior with advanced data analysis. By integrating data on demographics and interests, we create audience profiles that help your campaigns hit the mark and drive better results.
Build credibility and extend your reach by partnering with trusted travel influencers. Our influencer marketing strategies connect your brand with popular voices in travel, boosting visibility and trust while authentically engaging new audiences.
Boost your brand’s visibility on platforms like Facebook and Instagram. Our AI-driven social campaigns target specific travel audiences, helping you connect with travelers, increase engagement and drive conversions effectively.
Keep your campaigns on track with real-time reporting. Our performance monitoring tools provide insights that guide continuous improvements, ensuring your marketing stays effective and meets your goals.
Generate excitement and grow your audience with custom sweepstakes. These campaigns attract new leads, build brand awareness and introduce travelers to your brand in an engaging and memorable way.
Stay top-of-mind with targeted email campaigns that inform, inspire and convert. From exclusive offers to personalized travel tips, our email marketing builds loyalty and keeps travelers returning.
Buyer Persona Development
Geolocation & Lookalike Audience Generation
Social Media Marketing
Data Analysis
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Success Story
The Miami Beach Visitor Center, powered by the Miami Beach Chamber of Commerce, wanted to designate Miami-Dade County’s profile as a top travel destination.
To help them achieve this, JSMM designed an AI-driven marketing campaign that connected with luxury travelers, families and adventure seekers.
Our Approach
- Persona Development: Using AI-driven personas, we connected with luxury travelers, adventure seekers and families, tailoring messages that resonated with each group’s unique interests and travel aspirations.
- Tailored Creative Assets: We crafted visually engaging videos and imagery to highlight Miami’s luxury experiences, cultural attractions and family-friendly activities, creating content that appealed directly to each traveler segment.
- Targeted Social Media Ads: Our targeted social media ads on Facebook and Instagram reached each audience at the right time, maximizing engagement and ensuring each message landed with impact.
- Geofencing Technology: By geofencing strategic locations like Dallas and Charlotte, we captured the attention of high-interest travelers and boosted engagement with retargeted ads, sparking even more interest.
Meta Ad Performance
- Leads: 73
- Landing Page Views: 1,085
- Cost Per Link Click (CPLC) and CTR:
- CPLC: Facebook – $2.23, Instagram – $3.68
- CTR: Facebook – 2.66%, Instagram – 1.85%
Geofencing Ad Results
- Click Rates: High CTRs, especially Miami Retargeting at 4.35%, show effective engagement and interest generation through video content.
- Total Impressions: 16,213 with a reach of 8,043.
- Total Video Views: 4,936
Services We Used.
- AI Buyer Persona
- Creative Assets
- Copy Development
- Data Analysis
- Email Marketing
- Targeted Social Media Ads
- Geofencing
- Video Content
- Retargeting and Lookalike Audiences
- PR and Media Outreach
Travel and Tourism Marketing FAQ
Travel and tourism marketing can boost your hotel’s visibility and attract more bookings. Using targeted digital strategies like social media ads, geofencing and influencer partnerships, you can reach travelers actively looking for accommodations in your area.
With tailored content and data-driven targeting, your marketing efforts connect directly with the travelers most likely to choose your hotel.
SEO is essential for promoting travel destinations online because it helps travelers find your location when they search. Optimizing for travel-related keywords makes your content more visible to people planning trips, increasing traffic to your website.
Effective SEO positions your destination as a top choice, keeping you competitive in a crowded online space.
Geofencing is an effective way to attract foreign travelers by showing them targeted ads when they’re near key locations like airports or tourist sites. This technology delivers timely, location-based promotions that engage travelers when they’re most likely to respond.
Geofencing increases your brand’s visibility to international visitors and drives more traffic to your location.
