7 High-Impact Logistics Marketing Strategies for B2B Growth

With increasing competition and rapidly shifting market demands, logistics companies face constant pressure to maintain visibility, connect with the right audience and deliver impactful engagement.

At Jennings Social Media and MarTech (JSMM), we don’t just tackle these challenges — we turn them into opportunities for growth. 

For one of our clients, we brought in an impressive 11,300 website users, with 91% of them being first-time visitors.

We also generated 16 K+ views and 1.5 days of total user engagement, proving that the right strategies can unlock significant growth.

Need help to achieve similar results? 

Discover the strategies that can drive real, measurable growth and learn how we can help you apply them to your logistics business.

Proven Logistics Marketing Strategies to Drive Growth

1. Start with Research: Understand Your Market and Audience Using AI

Effective logistics marketing begins with understanding your target audience on a deeper level. According to the McKinsey Global Survey on the State of AI, over 78% of organizations across various industries already use AI to enhance their marketing efforts.

At JSMM, we use AI-driven insights to uncover critical data that answers:

Who is your audience?

We use AI tools to segment your audience based on their demographics, behaviors and preferences, ensuring that you’re targeting the right logistics decision-makers in a privacy-conscious and secure manner.

This segmentation enables us to deliver personalized marketing strategies that directly address the individuals who will significantly impact your business’s success.

What keeps them up at night?

We identify the specific challenges your audience faces in logistics, whether that’s cost management, inefficient supply chain management or technology disruptions.

By understanding their pain points, we craft tailored solutions that address these issues, building trust and positioning your brand as a valuable partner in overcoming these obstacles. 

This process involves in-depth research, creative brainstorming and strategic planning to ensure practical and impactful solutions.

How do they make buying decisions?

Using AI, our team tracks and analyzes buyer intentions, pinpointing the factors that influence their purchase decisions, such as:

• Cost efficiency
• Innovation in logistics solutions
• Technology integration
• Sustainability
• Service reliability
• Vendor reputation
• Time savings

This data-driven insight enables us to craft messaging that resonates with decision-makers and motivates them to choose your services over your competitors.

According to a Mailchimp survey, 73% of marketers find it helpful to thoroughly understand a customer’s interactions with their company across all channels and platforms.

Understanding your target audience is not just a step in the process; it’s the foundation of our approach. It enables us to develop more effective and targeted marketing strategies that directly address your ideal customers’ needs, desires, and preferences, making you feel valued and integral to the marketing process.

2. Reach Decision-Makers with Precision-Targeted Ads

In logistics marketing, it’s all about precision. We don’t waste resources on broad ad campaigns. 

Instead, we ensure your message reaches the right decision-makers through targeted channels, like Google, LinkedIn, Facebook, and geofencing ads.

Our multi-channel approach ensures that your message resonates where it matters most.

• LinkedIn Ads: We target key logistics decision-makers, from supply chain managers to procurement heads, placing your content directly in front of those who matter most.
• Google Ads: We use high-value keywords to drive quality traffic to your site when potential clients search for logistics solutions.
• Facebook Ads: We craft engaging social media marketing campaigns that appeal to a broader audience, helping to build brand trust and drive new business.

We leveraged AI insights to refine FLEXRail’s audience segmentation and tailored a geofencing video ad campaign for the Midwest Association of Rail Shippers Summer 2023 meeting. 

This precision-targeted approach drove traffic to the client’s website and booth, achieving remarkable results while staying within a modest $200 budget.

Results from the ad:

• 2,880 impressions
• 2,853 video views
• 63.86% video completion rate

The geofencing campaign messaging resonated with the right audience at the right time and maximized the return on every advertising dollar.

3. Boost Organic Traffic with Strategic Search Engine Optimization (SEO)

Your logistics company thrives or fails based on visibility. Without a solid SEO strategy, your brand risks being buried in search results.

Our experts focus on achieving outstanding results through:

• Keyword Research: Identify high-value keywords relevant to logistics providers and services like yard management and track and trace solutions.
• On-Page Optimization: Ensure the website ranks for those keywords and presents engaging, informative and valuable content.
• Content Creation: Develop valuable content, such as blogs, whitepapers and industry insights, that naturally drives traffic from decision-makers in the logistics space.

JSMM’s SEO specialists conducted comprehensive keyword research for FLEXRail to ensure their content would be highly visible and relevant.

We then developed a series of strategic white papers highlighting their expertise in rail logistics, focusing on key areas such as strategic partnerships, sustainability and innovation within the industry.

These whitepapers were paired with custom videos and targeted ad campaigns to support FLEXRail’s broader digital strategy.

4. Engage Audiences with High-Quality Video Content

Video content plays a crucial role in logistics marketing, enabling you to engage and connect with your audience visually. Hubspot’s State of Marketing Report finds that short-form videos give the highest financial return compared to other content marketing strategies.

We create:

• Explainer videos demonstrating how your services solve logistics problems, such as inefficient warehouse operations.
• Client testimonials that build brand trust and credibility.
• Event coverage that engages audiences in real-time, driving customer interaction at trade shows or industry events.

JSMM developed a geofencing campaign for AutoVentive in collaboration with Niece Motorsports and NASCAR driver Bayley Currey, targeting motorsports enthusiasts at NASCAR events.

The campaign achieved an exceptional 2.75% CTR, well above the industry benchmark, with 6,280 video views and 22,210 impressions. 

We strategically timed the geofencing ads around NASCAR races, resulting in maximum exposure and engagement, helping boost brand recognition.

This campaign showcases how we effectively integrated advanced geofencing technology with engaging video content to achieve robust and measurable results.

https://www.youtube.com/watch?v=-yYMt11uGjk

5. LinkedIn: Connecting with Decision-Makers in Logistics

According to LinkedIn, it is the go-to platform for logistics B2B marketing and a vital component for lead generation. 

We help our clients build a strong LinkedIn presence by focusing on:

• Thought Leadership: Publish insights, industry articles, and case studies to position your company as a leader in logistics marketing.
• Targeted LinkedIn Ads: Reach decision-makers with LinkedIn’s powerful ad targeting tools to ensure your message reaches the right audience.
• Organic Engagement: Post regular updates, company milestones, and relevant industry content to engage the audience.

Our LinkedIn campaign for FLEXRail increased followers by 443%, clicks by 213%, and impressions by 90%, strengthening connections in the rail logistics sector.

We positioned the client as a thought leader in sustainable logistics by focusing on sustainability and efficiency. This content aligns with the audience’s interests in green technology. 

6. Optimize Your Website for Conversions

A conversion-optimized website is essential for turning traffic into customers. 

Include the following:

• Clear CTAs: Guide visitors in the next step of their buyer journey, whether contacting your sales team or scheduling a demo.
• Mobile Optimization: Ensure your website works seamlessly across all devices, increasing the chances of converting on-the-go prospects.
• Engaging Content: Creating content that keeps visitors engaged longer, encouraging them to explore your services in greater detail.

Our website optimization efforts for AutoVentive led to a significant increase in direct traffic. 

Sessions rose from 11,518 in 2023 to 16,719 in 2024. Notably, 11,306 of these users were new, indicating that a significant portion of the traffic came from visitors who had never visited the site before.

This surge in new users demonstrates that our strategic optimizations and targeting efforts have brought in fresh, high-intent traffic, increasing visibility and engagement on AutoVentive’s website.

7. Continuous Optimization for Scalable Growth

As a transportation and logistics marketing agency, we continually strive to refine our strategies for the logistics sector. 

Once a campaign is live, we monitor and optimize it for better performance and focus on:

• Tracking Performance: Measuring engagement, lead quality, and ROI.
• A/B Testing: Testing different ad formats, landing page designs, and CTAs with email marketing automation to find what resonates best with your audience.
• Scaling: Once we identify effective strategies, we scale them to reach a broader audience and drive greater results.

For AutoVentive, we continued optimizing their PPC campaigns, increasing traffic by 156% and driving more high-quality leads through data-driven decisions.

What Our Clients Are Saying

Our agency has always focused on delivering exceptional results and building lasting relationships. 

Don’t just take our word for it, hear directly from our client about how we’ve helped elevate their brands and drive impactful business outcomes.

“Always a pleasure working with Valerie and her team at Jennings. We have enjoyed the partnership in creating a marketing strategy and building our brand at Precision. Great company that delivers results!”
– Jennifer Burke, Precision Vehicle Logistics

“Val and her team have done a great job for us. Their hard work, creativity and hustle are exactly what we need. They have become a part of our team. We highly recommend them.” 

– Darrin McElroy, Precision Vehicle Holding

Ready to Grow Your Logistics Business?

If you’re ready to see the same impressive results in your logistics marketing, JSMM is here to help. 

We create customized marketing strategies that drive engagement, increase brand visibility and generate qualified leads.

JSMM combines cutting-edge technology with industry expertise to help logistics companies navigate the complexities of today’s digital landscape. 

Whether through AI advertising, SEO or geofencing campaigns, we have the expertise to accelerate your business growth and deliver tangible results.

Ready to accelerate your logistics marketing? Let’s get started!

Logistics Marketing FAQs

Why is marketing important in the logistics industry?

Marketing helps logistics companies differentiate themselves in a competitive market. It builds trust with potential clients, increases brand visibility, generates qualified leads, and ultimately drives revenue.

What are logistics marketing strategies in a B2B context?

Marketing helps logistics companies differentiate themselves in a competitive market. It builds trust with potential clients, increases brand visibility, generates qualified leads, and ultimately drives revenue.

What role does SEO play in B2B logistics growth?

SEO ensures your company shows up when businesses search for services like “3PL provider” or “freight forwarding partner.” It helps generate qualified inbound leads, making it a long-term growth strategy that compounds over time.