Leads Surge with Search Success

Client: Schetky Bus and Van Sales
Objective: To drive qualified website leads for Schetky Bus and Van Sales by implementing a focused digital marketing strategy across organic and paid search channels. Through targeted content and platform-specific optimizations, we aimed to increase visibility, engagement and customer connections.

Strategy:

Our team implemented a multi-platform strategy to drive qualified leads. We combined LinkedIn for professional engagement, Facebook for customer-focused storytelling and Google Ads to target high-intent users. Each channel was optimized to maximize search visibility and attract potential leads.

Execution:

• LinkedIn Content Strategy: Shared consistent, professional content highlighting corporate social responsibility, product innovation and thought leadership. This approach boosted engagement, increased followers and strengthened connections with industry professionals.
• Facebook Video Campaigns: Created engaging, customer-focused videos showcasing success stories and product highlights. These stories doubled video views and built stronger emotional connections with the audience.
• Google Ads Optimization: Targeted industry-specific high-value keywords to drive more clicks, improve CTR and attract highly interested users.

Results:

• Website Lead Growth: Achieved a 10,446% increase in website leads, resulting in 1,371 total conversions in 2024 compared to 2023.
• LinkedIn Engagement Impact: Likes skyrocketed from 31 to 740, clicks surged from six to 647 and followers increased from three to 77, positioning LinkedIn as a key platform for professional audience engagement.
• Facebook Video Success: Video views nearly doubled, growing from 1,268 to 2,253. Customer-focused storytelling drove strong engagement and reinforced connections with audiences.
• Google Ads Performance: CTR rose from 2.47% to 3.51% and clicks increased from 14,875 to 15,339, showing the impact of targeted keyword strategies.
• Organic Search Gains: Google Search Console clicks grew from 5,122 to 9,823 and impressions climbed from 417K to 761K, driven by optimized content and a focus on high-performing keywords.
• Website Traffic Growth: Sessions increased from 46,046 to 54,717, with high-interest pages attracting more users and showcasing high-demand products.

This campaign represents the impact of a focused digital strategy that aims to drive qualified leads and improve performance across key platforms.

Using LinkedIn to connect with industry professionals, Facebook to showcase compelling customer stories and Google Ads to target high-value audiences, we achieved remarkable growth in visibility, engagement and conversions for Schetky Bus and Van Sales.

Our strategic approach showcased the effectiveness of balancing organic and paid efforts to achieve sustained success and lead generation.