HVAC Marketing Agency.
AI Buyer Personas
Creative Services
Digital Advertising
Lead Generation
Our results include over 7 million impressions and 137 inbound calls in just one month! Your turn?
Powering Performance in Home Comfort & Clean Energy
We’ve spent over a decade working alongside HVAC, solar, natural gas and home appliance warranty companies, ranging from public corporations to small, service-driven businesses. Our work goes beyond marketing execution; we build strategies rooted in persona development, brand positioning and digital storytelling. From managing social media and online reputation to executing full-scale brand campaigns, we craft messaging that builds trust and drives results.
Today’s HVAC and solar companies face a dynamic landscape shaped by regulatory shifts, rising energy awareness and demand for sustainable, cost-efficient solutions. Our digital marketing strategies are designed to help you navigate these challenges. If you aim to promote comprehensive heating and cooling plans, sell high-efficiency systems or champion clean energy through solar adoption, we can amplify your brand, generate qualified leads and position your business as a trusted leader in home energy solutions.
OUR PORTFOLIO
Where Vision Meets Execution
We like to let our data show our true successes — but we decided to spell it out for you too.
AI-Powered Marketing Strategies
Your Trusted Partner in HVAC and Solar Marketing
Our deep experience in HVAC and solar means we understand the seasonality, customer pain points and regulatory pressures that shape your business. This understanding allows us to move fast, creating tailored strategies that speak directly to your audience and drive results.
As an HVAC expert or a solar energy leader, your message must stand out. As a specialized HVAC digital marketing agency, we’ll develop campaigns that highlight your unique value propositions and drive growth. Our clients choose us for our ability to translate technical services into compelling stories that generate leads and build long-term trust. Keep scrolling to see how we do it.
100,000+ Facebook plays & 60%+ engagement. That’s the power of video in our HVAC campaigns.
Why HVAC companies choose JSMM
With a data-driven approach, industry expertise and tailored campaigns, we help HVAC businesses grow their reach, reputation and leads.
- Proven Results: Achieved 7+ million impressions and up to 137 inbound calls in a single month.
- Targeted Campaigns: Multi-platform strategy across Facebook, Instagram, LinkedIn, and YouTube to engage homeowners at every stage of their journey.
- Seasonal Expertise: Crafting content around timely concerns like energy efficiency and seasonal HVAC needs.
- Reputation Management: Leveraging social proof and customer testimonials to strengthen brand trust.
- Data-Driven Insights: Continuous performance tracking ensures optimized campaigns with measurable ROI.
SERVICES
HVAC & Solar Marketing
We develop custom marketing strategies for HVAC and solar businesses’ unique needs. From seasonal HVAC promotions to long-term solar education campaigns, we use SEO, content marketing and geo-targeted ads to connect you with high-intent homeowners in your service area.
Our data-driven approach focuses on capturing qualified leads, whether a customer searching for AC repair or someone comparing solar installation options. We build optimized landing pages, clear value propositions and compelling calls-to-action that turn interest into leads.
Trust is everything in competitive industries like HVAC and solar. We help define and elevate your brand across every channel, ensuring your messaging, visuals and customer experience are consistent and credible from Google ads to your website and beyond.
We don’t just launch campaigns, we continuously track, test and refine them. Our analytics dashboards provide clear insights into what’s working, so you can invest confidently and grow your business with measurable results.
Strategic Digital Marketing
Lead Generation & Conversion
Brand Development
Performance Analytics
Success Story
To educate homeowners about the benefits of efficient HVAC systems, we launched a year-long Facebook campaign focused on maximizing reach and relevance. The campaign used seasonal creative tailored to heating and cooling needs, engaging video content demonstrating system advantages and strategically boosted posts to capture attention and guide audiences toward exploring home comfort solutions. By combining clear, informative messaging with visually compelling content, we increased brand awareness, boosted engagement and drove steady traffic to learn more about upgrading home comfort and energy efficiency.
Our Approach
- Multi-Platform Digital Marketing We executed a cohesive advertising strategy across Facebook, Instagram, LinkedIn and YouTube to maximize reach and engagement at every stage of the customer journey. Each platform played a strategic role. Meta (Facebook and Instagram) drove awareness and social proof, LinkedIn built credibility and trust with high-value homeowners, Google captured high-intent search traffic and YouTube delivered compelling video storytelling that educated and engaged.
- Seasonal & Educational Content Strategy: Timing was everything. We crafted seasonal content tied to real homeowner concerns like rising summer energy bills and heating and cooling system inefficiencies.
- Reputation Management & Social Proof: We encouraged satisfied customers to leave reviews and share their experiences, then repurposed those testimonials across ads, social content and landing pages, to ensure the brand’s reputation remained strong and visible.
- Analytics & Performance Reporting: Every campaign was guided by real-time data. We tracked key metrics, continually refining creative and targeting based on performance. Monthly reports gave full transparency, helping the client see exactly how ad dollars translated into traffic, web leads and phone calls.
The Impact
- We delivered 7+ million impressions across Facebook, Instagram, LinkedIn and YouTube, reaching homeowners at scale with ultra-efficient CPMs as low as $2.80 and YouTube CPCs of just $0.11.
- Engaging video content drove standout results: 100,000+ Facebook plays per month, 60%+ engagement on Instagram boosts and LinkedIn view-through rates over 85%, signaling strong interest and brand recall.
- With 30–70 inbound calls monthly (peaking at 137 in April 2024) and 19 social media form fills in May, our campaign proved that elevated brand awareness directly fuels a steady stream of high-intent leads.
Services We Used.
- AI Advertising
- Buyer Persona Development
- Creative Services
- Content Marketing
- Website Marketing
- Branding
- Audience Segmentation
- Market Analysis
- Digital Advertising
- Copy Development
- Computer-Generated Graphics
- Growth Marketing Strategy
- Brand Identity Enhancement
- Website Design & Development
Ready to grow your reach like never before?
Let’s build a strategy that gets your brand in front of the right people, on the platforms that matter.
Request A Quote
HVAC and Solar Marketing FAQ
Marketing in these industries requires a deep understanding of seasonal demand, technical product education, regulatory considerations and homeowner trust. Our campaigns are designed to simplify complex offerings and position your business as the go-to expert in energy efficiency and home comfort.
We use a mix of SEO, paid search, local service ads, content marketing and retargeting to reach high-intent homeowners. From equipment service and maintenance plans to long-term solar ROI research, we tailor our strategies to match your customers’ journey.
Yes! Whether you’re targeting homeowners or facility managers, we create campaigns that speak to each audience’s specific needs and buying behaviors. From B2C home service ads to B2B energy efficiency programs, we adapt your message for maximum impact.
We’re experienced in promoting solar initiatives with compliance in mind. We’ve worked with utility-affiliated programs and know how to balance creative storytelling with clear, accurate messaging that builds trust and drives enrollment.
