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    JSMM Marketing assessment

    To thrive in today’s digital landscape, business owners must adapt to the evolving dynamics of online search and customer engagement. With Google’s significant algorithm changes since 2023 and the rise of generative AI in search technologies, traditional SEO strategies focused solely on keyword density and traffic metrics are no longer sufficient. Instead, a more sophisticated approach is required, emphasizing experience, expertise, authority, trust (E-E-A-T) and engaging content that transcends basic informational needs.

    At Jennings Social Media & MarTech (JSMM), we craft search engine optimization strategies that align with these new standards. Our SEO services refine web pages, integrate high-quality videos and leverage advanced AI tools to optimize relevant content for generative search engines. This ensures that your online presence meets and exceeds the modern content relevance and user engagement criteria. 

    Our approach begins with a strategic focus on bottom-of-the-funnel keywords that drive conversions. Our SEO team optimizes every element of your digital footprint — from product descriptions to service offerings and blog posts — for visibility and impact. Employing the industry’s leading SEO tracking tools, we provide a comprehensive overview of your site’s performance, allowing for continual refinement and optimization.

    Deep Technical Expertise and Comprehensive SEO Site Audits

    Our technical SEO experts are adept at navigating the complexities of search engine results page (SERP) algorithms — detailed technical updates and sophisticated site architecture refinements — to ensure your site is finely tuned and flawlessly executed. We offer comprehensive SEO audits, delivering more than 200 pages of findings, data, Google analytics and actionable recommendations to enhance site performance and user experience.

    Dual Focus on National and Local SEO Services

    JSMM distinguishes itself by mastering national search optimization and local three-pack search strategies. For clients targeting a broader audience, our national SEO campaigns are designed to increase visibility and drive conversions through a focused strategy on bottom-of-the-funnel keywords that guarantee higher engagement and sales. Simultaneously, our local SEO tactics are meticulously crafted to dominate the Google business profile, enhancing search engine visibility in Google’s coveted local three-pack. This dual approach differentiates us from competitors and offers our clients various options to maximize their online potential.

    End-to-End White Hat SEO Services

    From the initial keyword strategy to ongoing content optimization, every aspect of our service suite employs ethical, white-hat SEO techniques, providing a clear competitive advantage:

    Persona Development & Keyword Research Strategy

    We analyze customer data to develop personas and tailor keyword strategies targeting your market’s most valuable segments.

    On-Page and Off-Page AI Optimization Innovations

    Our experts enhance site content and structure for optimal SERP performance while expanding your digital footprint through strategic link-building efforts.

    Technical SEO & Website Optimization

    We ensure your website’s technical health is impeccable, improving load times, mobile responsiveness and overall user experience.

    Local SEO Services

    Our local SEO strategies enhance your visibility in specific markets, making your business a top choice for nearby customers.

    SEO Plan & Reporting Updates

    Ongoing analysis and reporting keep you informed of your site’s performance, and we provide regular updates to refine and improve your SEO strategy.

    Are your marketing efforts working? Request a free consultation now!

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    Digital Storytelling & Brand Identity 00%

    Content Marketing 00%

    Web Design & Development 00%

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      Success Story.

      KC Wellness Center is a private medical practice that focuses on wellness, hormones, and nutrition. As the business grew, it needed help increasing its patient base and expanding its online presence. Before JSMM, it struggled with consistent marketing to attract patients.

      JSMM has been working with KC Wellness Center since 2015, initially managing their social media across platforms like Facebook. Due to its success, the partnership expanded to website development, SEO, content creation and advertising services. JSMM also handled print ads and press releases. Weekly reports kept the center updated, allowing efficient, hands-off management.

      Results and Transformation

      JSMM’s ability to generate high-quality leads and drive meaningful engagement has resulted in sustained clinic growth.

      Key Results

      • 90% of new patients have come through JSMM’s digital marketing efforts (based on the clinic’s own tracking)
      • Increased online presence and patient traffic
      • Full website development and ongoing SEO strategies
      • Successful management of social media and PPC campaigns

      Services We Used.

      • SEO & SEM
      • Digital Marketing Strategies
      • Web Design
      • Email Marketing
      • Content Marketing
      • SEO Consulting

      SEO FAQ.

      What is an SEO agency?

      An SEO provider optimizes online presence to enhance visibility in Google search engine results. JSMM’s team of experts leverages a combination of advanced generative AI, technical adjustments and targeted quality content strategies to elevate your site’s ranking on platforms like Google. 

      By creating authoritative backlinks and prioritizing high-value, relevant keywords, we aim to drive relevant website traffic to your site and increase the likelihood of attracting and retaining the ideal customers for your business.

      How long does SEO take?

      SEO is an ongoing strategy designed to improve your digital footprint and search engine rankings over time. JSMM emphasizes that the duration to achieve significant SEO success can vary widely. Factors influencing this timeline include your industry’s competitive nature, website condition and the depth of the SEO optimization strategies deployed.

      Businesses in highly competitive markets may take longer to secure a top position in search results. In contrast, local or specialized niche businesses might experience quicker improvements due to less competition and more targeted strategies.

      Are SEO services worth it (and can you do it yourself)?

      While it’s feasible to manage SEO independently, the complexity and ongoing nature of SEO tactics demand significant time, dedication and technical expertise. A DIY approach may be manageable for smaller websites, but professional services are crucial for achieving the best results for businesses in competitive sectors or those with extensive digital assets. By partnering with JSMM’s SEO specialists, you can focus on your core business activities while we optimize your online presence, ensuring both efficiency and effectiveness in your digital marketing efforts.

      Get in touch with the best SEO agency for a free consultation today!

      "Valerie and her team at JSMM have been on my go to list for PR, social media, paid media, and overall marketing stacks for more than 15 years. Her team first helped me in the early 2000s with a start up division at the worlds largest vacation ownership company to provide PR consulting, releases, and social media support and I continued to use them on projects during the course of my 20+ year career in hospitality. They are always ahead of the curve on what’s driving conversion. Valerie is a hands on leader that ensures you achieve your results."

      Sean Smith

      "A very creative and hard-working group. They have been great to work with and we anticipate many more years of working together with them."

      Nick Jones

      "I love working with Jennings Social Media & MarTech because their innovative digital marketing solutions are tailored specifically to our business and effectively reach our target customers. They stay at the forefront of the latest technologies and strategies. JSMM takes the time to deeply understand our pain points, business objectives, and goals that precisely address our unique needs. Their approach to our campaigns is notably different from other companies we've worked with; they prioritize defining our buyer personas to gain a comprehensive understanding of what our customers care about."

      Lindsay Jankovic, Lumitex

      "Always a pleasure working with Valerie and her team at Jennings. We have enjoyed the partnership in creating a marketing strategy and building our brand at Precision. Great company that delivers results!"

      Jennifer Burke

      "Thank you Valerie Jennings and your team for the amazing work you did on the XReps.io website. I highly recommend the team for their attention to detail and the outcome!"

      Greg Elliot

      "Our recent experience with Jennings Social Media & Martech has been exceptional. I recently launched an industrial automation company and I knew that I needed to focus on building name recognition. Valerie and her team knew exactly what we needed to do. They brought priceless insight into the marketing and social media world. I think the most impressive aspect of dealing with JSMM is their ability to get me thinking in a new way. I don't know if it is the questions they ask, the experience they bring to the table or the approach to marketing, but it has allowed me to rethink some of the areas of our industry that I have struggled to put into words over the years. This allowed me to finally put into words our competitive strengths and differentiators. I know it can be hard to put the value of marketing, but I can say working with JSMM has been time and money well spent."

      Alex Pool, Masked Owl Technologies

      "The team at JSMM created a custom influencer marketing + social media program for our business. We have been thrilled with the results! The influencers have introduced our brand and reached a much wider audience than we could ever have done alone. We enjoy the opportunity to support local influencers, who are also small business owners in our community. The relationships and unique programs the agency has created for us cater to our specific business needs, and we highly recommend them!"

      Rachel Rubin, Marketing Director for Midwest Kitchens

      "We have worked with Valerie and her team on multiple projects for more than a decade. They bring the best and most current knowledge, insights and tools available. I can't recommend them enough as a partner!"

      Brad Roderick, President

      "Jennings Social Media & MarTech has been absolutely everything they presented and more, they are exactly what our organization needed. Valerie and her team developed a digital marketing plan and pushed relentlessly toward our goals. They have taken responsibility for all aspects of the effort and produced real quantifiable results. JSMM keeps us active, relevant, timely and within our space. We could not be happier!"

      Joe (Monte) Welsh

      "Val and her team have a done great job for us. Their hard work, creativity, and hustle is exactly what we need. They have become a part of our team. We highly recommend them."

      Darrin McElroy, Liberty Hill Equity Partners

      "We have worked with Valerie and her team on multiple projects for more than a decade. They bring the best and most current knowledge, insights and tools available. I can't recommend them enough as a partner!"

      Brad Roderick, President of Emerald Prairie Health

      "Valerie and her team implemented digital marketing and CRM strategies for our manufacturing businesses. Part of their approach included creating new digital marketing and advertising strategies to drive leads through websites and LinkedIn platforms. They did a good job of designing these programs, working with our teams and generating new opportunities for our businesses. I strongly recommend them!"

      John Resnik, President of Brown Industries

      "Jennings Social Media & Martech have been a great resource for our businesses for many years. They are always on the cutting edge of marketing technology and educate us on the best way to deliver our value propositions to our clients. Thank you Valerie and team!"

      Greg Elliot, Technology Expert

      "The team at JSMM created a custom influencer marketing + social media program for our business. We have been thrilled with the results! The influencers have introduced our brand and reached a much wider audience than we could ever have done alone. We enjoy the opportunity to support local influencers, who are also small business owners in our community. The relationships and unique programs the agency has created for us cater to our specific business needs, and we highly recommend them!"

      Director of Midwest Kitchens

      "Partnering with Jennings Social Media has been the best decision we ever made for our business. We are experiencing significant growth and Val and her team have helped us achieve that. They are professional, responsive, and knowledgeable. We highly recommend!"

      Owner of Midwest Kitchens

      "Valerie is great at delivering results from start to finish. She makes sure to be involved in every step of the process and is very knowledgeable in online marketing, social media, email campaigns, online advertising, and many other skills. Jennings Social Media has been great partnering with for the last 3 years and the results have been terrific. They truly understand the value of time and energy and are willing to go over and beyond to ensure the end result is a positive one. I highly recommend Valerie and her team at Jennings Social Media."

      Customer Service Manager of Air Associates

      "Jennings Social Media & MarTech has been absolutely everything they presented and more, they are exactly what our organization needed. Valerie and her team developed a digital marketing plan and pushed relentlessly toward our goals. They have taken responsibility for all aspects of the effort and produced real quantifiable results. JSMM keeps us active, relevant, timely and within our space. We could not be happier!"

      Vice President of Property Valuation Services

      "Schetky is extremely happy working with these savvy marketers, and have seen real results! We highly recommend their services to anyone looking to see a return on their marketing dollars!"

      Owner of Schetky Bus and Van Sales