Healthcare Digital Marketing Strategies: 7 Case Studies

Last Updated on May 29, 2025 by Valerie Jennings

According to the latest IBIS World industry report, there are more than 2.9 million healthcare facilities across the United States, with an average growth of 1.9% per year between 2019 and 2024 alone.

With this saturation level, standing out online takes more than just a website — businesses require strategic marketing, relevance and ongoing digital engagement to rise above the noise.

When users search for healthcare services, they don’t want to dig through multiple result pages. Forbes reports that more than 99.5% of people never go beyond the first page of Google search results, making first-page visibility critical.

Data-driven healthcare digital marketing ensures your clinic or practice appears first to internet users, speaks clearly and converts interest into action.

At Jennings Social Media & MarTech (JSMM), we use strategic digital campaigns, local search engine optimization (SEO) and targeted advertising to help wellness clinics, fitness centers and aesthetic brands attract and retain more clients.

As a full-service digital marketing agency, we support healthcare professionals and facilities in building a stronger digital presence, improving patient communication and engaging specific patient demographics through customized marketing efforts.

Below are seven real-world case studies that demonstrate the success of our healthcare marketing strategies, inspiring confidence in their effectiveness.

Healthcare Digital Marketing Case Studies

1. KC Wellness Center: More Patients, Lower Marketing Costs

KC Wellness Center needed more visibility for weight loss and hormone therapy services. We launched location-based mobile ads and local Google Ads targeting people actively searching for those services nearby.

We also improved their website so it would appear more often in search results (a process known as SEO, or search engine optimization). 

Results:

• The campaign generated 137,461 impressions.
• It delivered 135,000 video views.
• The cost per thousand impressions (CPM) — a way to measure how much it costs to show the ad to 1,000 people — was just $3.61, well below the typical healthcare industry average of $5–$12. That means our marketing campaign reached more potential patients while keeping marketing costs low.
• We also saw a 140% increase in people contacting the practice through unpaid search results.

2. Leawood Total Wellness Center: Quick Growth Through Paid Search

Leawood Total Wellness Center wanted to accelerate patient acquisition. We launched compliant paid search campaigns, built a landing page and improved visibility in local search results — the listings that appear when people in your area search for services like yours. 

We targeted specific keywords like “hormone therapy in Kansas City” and “bioidentical hormone replacement therapy near me”.

Results:

• The campaign produced 44,500 impressions.
• It generated 1,020 clicks.
• These efforts resulted in 38 new patient inquiries or sign-ups over a two-month period.

3. Leawood Total Wellness Center: Premium Branding Meets Function

This regenerative medicine clinic needed a website that matched the quality of its services. We redesigned the site from scratch, implemented new branding elements and optimized content for search.

Results:

• We delivered a custom WordPress design with clear calls to action throughout.
• Website navigation and content improvements led to increased user engagement.
• Inquiries rose as a result of stronger search visibility.

4. Monarch Plastic Surgery: More Leads and Stronger E-commerce

A plastic surgery and skincare brand turned to JSMM to increase patient inquiries and product sales. We ran cross-channel digital campaigns, launched influencer collaborations and created original content, including videos and photography.

Results:

• Patient leads increased by 325 percent over 12 months.
• Shopify skincare product sales rose by 15 percent.
• Our influencer campaign brought in 80 new Instagram followers in 24 hours by partnering with trusted content creators to increase visibility.
• Our event campaign helped the client double the number of RSVPs and led to a 34 percent increase in ticket sales.

5. Blush Fitness: Community-Focused Digital Ads that Convert

Blush Fitness needed a modern, female-focused digital campaign to boost memberships. We created targeted video ads and ran local search and social campaigns designed to resonate with women in Overland Park.

Results:

• The campaign achieved a 3.52 percent click-through rate.
• We drove 33 free day pass sign-ups from potential members interested in trying out the gym.
• Our efforts generated 259 new membership sign-ups through social media marketing.

6. Master’s Martial Arts Academy: Enrollment Growth Through Targeted Design

We supported this Kansas City martial arts school with a mobile-optimized landing page and local ad campaigns targeting families and young adults interested in fitness and personal development.

Results:

• We increased interest and new class sign-ups by simplifying the registration process.
• Improved mobile performance supported higher conversion rates.
• Our digital marketing strategies enhanced the overall user experience.

7. Turning Point Wellness: AI-Powered Content and Mental Health Marketing

This mental wellness clinic partnered with JSMM to increase awareness of its Ketamine therapy and IV hydration services. 

We produced AI-assisted videos tailored to specific customer personas and tested the content’s performance across various social media platforms.

Results:

• AI-driven content marketing increased patient inquiries.
• Our digital campaign boosted visibility for specialty healthcare services.
• We improved landing pages to help more potential patients schedule appointments after visiting the site.

Why it Works: Digital Marketing Strategies for Healthcare

Healthcare digital marketing requires more than just a strong online presence. It must improve patient care, enhance engagement and align with how today’s healthcare consumers search, decide and act. 

At JSMM, our strategies are grounded in data and built around the patient experience.

1. Build Trust and Visibility with EEAT and Local SEO

Effective digital marketing starts with strong local SEO and a foundation built on Google’s EEAT (Experience, Expertise, Authoritativeness and Trustworthiness). This ensures your practice appears where it matters — and builds trust from the very first click.

Experience: Utilize patient stories and community highlights to demonstrate your practical understanding.

Tip: Add a “Why Our Patients Choose Us” section to your site.

Expertise: Deliver content that answers common questions clearly and accurately.

Tip: Use feedback from your front desk or intake forms to inspire blog topics.

Authoritativeness: Keep your Google Business Profile up to date and invite satisfied patients to leave reviews.

Tip: Verify your name, address and phone number (NAP) are consistent across all online platforms.

Trustworthiness: Build trust with secure forms, clear service descriptions and visible contact options.

Tip: Show you respect patient information by adding a privacy policy link and displaying credentials where appropriate.

2. Use Targeted Advertising to Reach Local Patients

Digital marketing campaigns should connect you with people already looking for your services. 

We use tools like Google Ads and geofencing — a mobile advertising method that targets people based on their physical location — to reach specific patient demographics near your clinic, spa or wellness center.

Tip: Run a small promotion for one popular service and track calls or bookings after a few weeks to measure impact.

3. Personalize Content Through Buyer Personas and Journey Mapping

Effective digital marketing depends on understanding your target audience. 

Our team uses artificial intelligence (AI) to create detailed buyer personas — including age, goals, lifestyle and location — and understand patient behaviors.

Here are a few examples:

• John Anderson (52) is a Kansas City professional experiencing fatigue, weight gain and aging-related concerns. He’s researching BioIdentical Hormone Replacement Therapy (BHRT) and values safety, expert care and success stories from similar patients.
• John and Sarah Miller (35 & 32) are a busy couple seeking medical weight loss options that offer convenience, expert guidance and progress tracking within Kansas City.
• Catherine “Cate” Harper (47) is a corporate manager exploring hormone therapy for women. She prioritizes safety, transparency and a personalized approach from a reputable local clinic.

Journey mapping outlines each step of the patient journey, from online research to making an appointment. This allows you to personalize content and ensure it’s helpful at every point.

Here are the stages and what you can do to target potential clients:

• Awareness Stage: Post educational blogs and short videos that introduce services.
• Consideration Stage: Share FAQs, video testimonials and treatment comparisons.
• Decision Stage: Highlight contact info, reviews and team bios.

Tip: Consider what new patients typically ask, and then turn those answers into concise videos or email campaigns.

4. Design Content and Websites That Drive Action

Your website should work on all mobile devices, protect patient data and guide people through decision-making. 

We create SEO-friendly content and designs that improve the patient experience and get results.

For Blooming Beauty and Leawood Total Wellness, we created mobile-optimized sites, video marketing content and email campaigns that improved conversions.

Tip: Use clear headlines, simple calls-to-action and photos that reflect your space or services. Make it easy to call, message or book online.

5. Improve Campaigns with Data and AI Insights

Tracking what works is essential in recent years, especially with tighter data privacy regulations and growing competition. We use real-time data to see which pages, emails or videos drive patient engagement.

Rather than focus on technical terms, we track simple signs: 

• Which services get the most clicks? 
• Where do visitors stop reading? 
• Are mobile users finding what they need?

For Turning Point Wellness, we adjusted page layouts and refined content based on this data, resulting in improved performance and increased inquiries.

Tip: Look at your site using your phone — is it fast, straightforward and easy to use? Make changes based on your observations.

6. How to Start

• Claim and update your Google Business Profile.
• Create helpful content for each stage of the patient journey.
• Run small ads to test what gets attention.
• Track your website basics — like popular pages or call clicks.
• Collaborate with a healthcare digital marketing agency to expand your market share and refine your marketing strategy.

Digital marketing is key in building patient trust and growing your healthcare business. With the right tactics and tools, you’ll stay compliant, deliver good healthcare online and build stronger patient relationships on every digital platform.

Let’s Grow Your Brand Through JSMM’s Proven Healthcare Digital Marketing Strategies

Healthcare digital marketing is a worthwhile investment, but it is also time-consuming and complex. 

You could manage your marketing alone, experimenting through trial and error while juggling content, ads and search rankings.

But this often shifts your attention away from what matters most: delivering excellent patient care and growing your practice.

Forbes advises that outsourcing SEO can free up your time to focus on high-level growth.

That’s where JSMM can help. We specialize in helping healthcare providers and wellness brands turn digital opportunities into lasting growth.

That impact is reflected in the feedback we receive from our clients:

“I hired Jennings Social Media &  MarTech to help attract new patients to our medical practice. Almost immediately, we began to experience a steady flow of new qualified patients for all of our services. Her team is very professional, responsive and efficient. Valerie and her team constantly measure results and improve our marketing campaigns autonomously. They are hands down the most hands-on digital marketing companies I have hired! Their rates are extremely competitive. Great find!”
— John Britton, owner of KC Wellness.

A Clutch analyst also interviewed John Britton about his experience working with JSMM. When asked what evidence demonstrated the impact of our engagement, he shared:

“JSMM sends me regular reports that show me engagements, views, clicks and more. The real key metric is getting new patients in the doors. We ask patients how they found us and about 90% of our traffic has come from their digital marketing efforts.”

From SEO and paid ads to content strategy and influencer outreach, we deliver data-driven strategies that save time, reduce guesswork and produce measurable results.

Want to improve your online presence, boost patient inquiries or grow your community? 

Let’s talk about how data-driven healthcare digital marketing can work for you.

Healthcare Digital Marketing FAQ

What is healthcare digital marketing?

Healthcare digital marketing uses websites, search engines, social media and email marketing to help healthcare practices connect with patients online. It helps build trust, improve visibility and share helpful health information and treatment options with the right audience.

What are the best ways to do healthcare digital marketing?

Some of the most effective ways include keeping your website updated, showing up in local search results, sharing helpful content, using social media and collecting reviews to increase website traffic. These tools help reach more healthcare consumers and turn online interest into real patients.

What is the role of a healthcare digital marketing agency?

A healthcare digital marketing agency helps doctors and clinics grow by managing their online presence, improving search rankings, creating helpful content and running ads. The marketing team facilitates the goal of reaching the right patients, building trust and bringing in more appointments.