Client: Blush Fitness
Objective: Our goal was to redefine digital marketing for Blush Fitness in Overland Park located on 135th Street and greatly improve their digital leads. This involved improving user engagement, increasing website traffic and achieving cost-effective conversions through strategic digital advertising and organic search optimizations.

Strategy:

The strategy employed a two-pronged approach, initiating targeted ad campaigns to reach women seeking an empowering gym space while leveraging organic search to boost site traffic and engagement with high-quality content that drives interactions and increases conversions.

Execution:

• Digital Ads: Tailored video ads focused on content that resonated with the target audience, leading to a strong click-through rate. 
• Organic Search: SEO efforts centered on enhancing visibility through Google with content designed to engage users effectively.

Results: September 2024:

• Leads Generated:
  • FREE DAY PASS – 33 conversions
  • Sign Up Link – 259 clicks
• Digital Ads: 
  • Click-through rate: 3.52% 
  • Cost per click (CPC): $1.80 
• SEO/Organic Search: 
  • Organic search represented about 17% of total site traffic. 
  • Total engagement time from organic search was 2 hours, 1 minute, and 47 seconds, demonstrating significant user interaction.

This campaign successfully targeted our audience and expanded our reach through Google ads and a more modern website. It demonstrated our capability to implement focused strategies that enhance visibility and encourage meaningful engagement, resulting in significant improvements in traffic and user activity.

Industry:
Fitness