Jennings Social Media & MarTech took on the formidable challenge of transforming the online presence for Aristocrat Motors Lee’s Summit. Being part of an auto group presented our team with several challenges. We encountered a lack of cohesive branding across various locations, an absence of a unified content strategy for social media and content that didn’t effectively highlight the location’s focus on preowned luxury and midsized vehicles. Our approach addressed the need for diversity in content tailored to various markets, originality at the location level, and the incorporation of sponsorships, charities, staff spotlights and manufacturer campaigns.

In response to these challenges, our expert team curated a strategic content plan that not only elevated Aristocrat Motors Lee’s Summit’s social media platforms but also tackled the broader issues hindering their brand connection. The results speak for themselves — a remarkable 436.14% increase in average Instagram engagement rate, skyrocketing from 8.3% to 44.50%. Furthermore, the average Facebook engagement rate experienced an exceptional surge, climbing from 1.71% to an impressive 42.12%, marking a staggering 2,304.68% increase.

Our dedication to prioritizing social media engagement not only met but exceeded expectations, opening new doors for Aristocrat Motors Lee’s Summit.